Just like many of you, I have lots of apps on my phone (and even more that I’ve installed and deleted). The latest one I’ve been using is Summify. For now, I’m simply trying them out to see what type of innovation they’re bringing to discovering news stories. As a writer for Tech Cocktail, these types of news discovery tools can certainly help keep me informed of what my own personal network is finding interesting.
At this stage, it’s hard to tell how long I’ll actually use Summify on a regular basis. Not because it’s not a great app, but with all the other news aggregation sites I use, as well as new ones launching every week, I’m going to have to pick and choose where I get my news content. Currently, my favorite digital newspaper is Zite, but a few months ago, it was Flipboard.
From a PR perspective, many interesting startups have initial traction and a cool concept that get them a story on major tech blogs and publications. But the next day, those same publications are featuring 10+ new startups. By the end of the week, I’ve read about 50+ startups and have probably been intrigued enough to try out 5-10 of them.
AllThingsD recently reported that the average iPhone user will download 83 apps in a year. 83! How many of those apps do you think will get launched more than 3 times in a year? With all these new services flying into the market, people quickly grow tired of their old apps and gravitate toward these new shiny ones. According to Localytics, 46% of apps get launched less than 3 times, and only 26% get launched more than 10 times – i.e. a regular customer. So how does a startup keep people engaged and avoid app fatigue?
Here are a few suggestions:
It’s certainly not easy for companies to break onto the scene with their app, and even for those that do, to stay on the scene. The key is differentiating yourself through rigourous customer feedback and an intense focus on ease of use. And be sure to find a niche and make that niche so happy that they’d be crazy to leave.
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