August 2, 2014
These days, wearable technology seems to be the next big thing, with gadgets that both express your style, and boost your functionality woven into one neat package. From smart watches that connect with your phone, to fitness activity trackers, and Google glass wearable technology is everywhere in today’s fast-paced culture. However, that doesn’t mean it’s all well designed.
With that in mind, here are a few top tips for improving the design of the gadgets we’re dying to wear:
It has to be invisible or stunning, there’s no middle ground
When it comes to wearable gadgets, you either have to create something that everyone wants to wear all of the time, or that isn’t going to be noticed. People want elegance, style and sophistication – or nothing at all, so no matter how amazing the product created may be, it’s not going to gain popularity if it doesn’t have the look.
Think about the broader context
Although you are making a device that is intended to be worn, that doesn’t mean it’s going to be worn all of the time. You want to make sure that, even when someone isn’t wearing your product, it doesn’t simply get put down and forgotten about. Include a little carrier case that fits perfectly with the device, or an attachment that could make it into a key-ring when it isn’t being used. If you take the time to think about when and how your audience may use your device, you will be able to come up with nifty storage solutions to make sure it stays popular.
Make it something people ‘need’
To achieve true success, you need to create something that people feel they can’t do without. Think about the difference between if you had left your favorite pen at home, or your smart phone, one you would turn around and go back for, the other you would probably leave. The device you create should be something that people will take that extra time to make sure they have it every morning. Include design features that are not just entertaining and aesthetically pleasing, but fundamentally useful for your audience’s day-to-day activities.
Use marketing that connects with people
With so many new and exciting updates coming to the world of technology, you need to make sure that the design you come up with is something that really connects to your audience. Provide them with a piece of equipment that is not just excellent by itself, but also reminds the user of what their true potential can really be (with the right accessories). Your wearable technology should enhance the individual’s life, making them feel as though they’ve found their missing piece, not just an extra one.
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