Get Our Newsletter

Tech Cocktail

5 Ways to Optimize for SEO

SEO

If you are a startup, SEO is one of your cost-effective channels for increasing traffic.  Chances are, with all the recent changes (Penguin, Google+) you haven’t had a chance to optimize for the latest development.  The following five tips can help you get your SEO strategy up-to-date quickly:

1.  Utilize Your Keyword Placements

When it comes to optimization, it’s all about placing the right keywords in the key places throughout your site.  These are the: headlines, sub-headlines, body content, image tags, and links.  The key tactic is to place your terms, but not to go overboard with keyword stuffing.  With the recent changes, keyword stuffing will hurt your ranking.

2.  Focus on the Primary Keywords

The key to successful SEO is picking a primary keyword for each page and optimizing for that term.  If you oversaturate a page with too many keywords, the page will lose its importance and authority because search engines won’t have a clear idea of what the page is about.  Use the headline and the sub-headline to place your primary keywords.  These two slots have greater weight to search engines.

Make sure to utilize these terms in the contents of the page.  Include the keywords in the image titles and alt tags.

3.  Don’t’ Forget About the Title Tags and Meta Tags

A meta tag is the code that the user does not see on the page, but the search engines look at to see what the page is about.  Two key factors here you should optimize for: title and meta tags:

Title: The title of the page seen at the top of a web browser, also the main headline displayed in search engine results.

Meta tags: A concise description of the page.

Make sure that your page includes this information.

4.  Understand that G+ is important

Don’t forget about your Google+ profile.  Google has integrated social activity into search results.  Linking your profile to your site will provide you with better search engine visibility.

5.  Utilize New SEO Evaluation Tools

Using an SEO assessment tool will allow you to quickly identify opportunities for optimization.  A new platform like RavenTool allows you to identify SEO improvements on your site, compare performance to your competitors, and analyze how well your site optimizes for the key terms that you want.

Over the last few years, Raven has placed a great deal of improvements into the platform.  Today, it will also integrate with your Google Analytics, social media accounts, and paid search efforts.  Best of all, it comes with a 30 day trial.

This tool will allow you to see how well you are utilizing your primary keywords and show you if you have any missing title or meta tags.

SEO is a continuous process of improvement.  Optimizing and seeing results takes time.  Google is constantly updating its algorism.  Leveraging these tips will help you with improving your overall performance.

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author

Katya Constantine is a seasoned online marketer with over 11 years of experience. She has developed a uniquely comprehensive background in email and omni-channel marketing for large online brands. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great results. Katya has successfully worked to bridge mobile, email, search and social channels to increase online performance at many large web properties and ecommerce startups. Presently, Katya is the CEO of DigiShopGirl Media. She is also a marketing mentor for technology startups via Entrepreneurs Roundtable Accelerator program and an active blogger/speaker on topics ranging from mobile email to effects of the visual web on online marketing. You can follow Katya on Twitter @digishopgirl.

Tags:

29 Responses to “5 Ways to Optimize for SEO”

  1. Christopher Regan

    O.K. So, this is a paid post for Raven Tools’ blasé Schema tools, found free at Google. Why not just say so? Furthermore, why not mention RDFa, if you’re trying to be helpful?

    Reply
  2. tanning salons columbus Ohio

    An alkaline based shampoo can dry out the hair and
    cause it to become stiff and brittle. If you might be trying
    to find a excellent hair loss shampoo these commercials can make
    the search a bit confusing. Ingredients varies according to product line and ranges from green tea,
    goji berry, guru kola and many others. Therefore, most of the shampoos
    that combat DHT do not contain sodium laurel sulfate or any other parabens.

    Reply
  3. {internet marketing|online marketing|web marketing}, {online|on the internet|on-line} {marketing|advertising|advertising and marketing}, {internet marketing|online marketing|web marketing} {tips|suggestions|ideas|pointers}, {online|on the internet|on-line

    Hey there, I’ve made a blog that is expected to help by giving suggestions to folks which wish to either start marketing online or require a little direction. now i know theres not much on it yet however hey its still new so if any person would like to take a look at it

    Reply
  4. seo service

    certainly like your website but you have to take a look at the spelling on several of your posts.
    A number of them are rife with spelling problems and I find
    it very troublesome to inform the truth then again I will certainly
    come again again.

    Reply
  5. seostlouis.us

    I am not sure where you’re getting your info, but good topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for great info I was looking for this
    info for my mission.

    Reply
  6. Noel

    Today, while I was at work, my cousin stole my iphone and tested to see if it can survive a 30 foot drop, just so sshe can bbe a
    youtube sensation. My iPad is now destroyed annd she has 83 views.
    I know this is completely off topic but I had to share it with
    someone!

    Reply
  7. Tanisha

    Great post. I was checking constantly this blog and I’m inspired!
    Very helpful information specifically the final section :) I maintain such info much.
    I used to be seeking this certain info for a long time.
    Thanks and best of luck.

    Reply
  8. Steve

    If the monetization then drops to $100 I’ll only be
    able to afford to spend $50 on producing that page of copy.
    a website had, the more popular, and therefore the more trustworthy a site was
    deemed. Internet is the core of marketing department of any company now-a.

    Reply
  9. seo Berkhamsted

    Howdy would you mind stating which blog platform you’re using?
    I’m looking to start my own blog soon but
    I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogvs and I’m looking foor something unique.
    P.S My apologies for being off-topic but I had to ask!

    Reply
  10. stocks and shares,

    magnificent publish, very informative. I’m wondering why the other experts of
    this sector don’t understand this. You must continue your writing.
    I am sure, you have a huge readers’ base already!

    Reply
  11. athletic greens unsubscribe

    Today, I went to the beachfront with my kids.

    I found a sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.” She placed the shell
    to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

    Reply
  12. social marketing strategies

    Please let me know if you’re looking for
    a author for your site. You have some really good articles and I believe I would
    be a good asset. If you ever want to take some of the load off, I’d
    absolutely love to write some material for your blog in exchange
    for a link back to mine. Please blast me an email if interested.
    Thank you!

    Reply
  13. Anya

    This piece of writing will assist the internet viewers for building up new blog or even a blog from start to end.

    Reply

Trackbacks/Pingbacks

  1.  5 Ways to Optimize for SEO - Tech Cocktail |
  2.  5 Ways to Optimize for SEO – newcreationrecords.com
  3.  Foreclosure University » 5 Ways to Optimize for SEO
  4.  5 Ways to Optimize for SEO | Xuân Hiếu's Blog
  5.  5 Ways to Optimize for SEO | Flash Feed Net
  6.  SEO Updates
  7.  5 Ways to Optimize for SEO | SEO Press
  8.  Internet Marketing Columbia SC - News from...- InternetMarketingColumbiaSC.com - Internet Marketing Columbia SC
  9.  8 Experiential Marketing Tips for Startups – Tech Cocktail « Organic Frauds and Scams
  10.  Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide – Search Engine Watch
  11.  5 Ways to Optimize for SEO – Tech Cocktail
  12.  SEO Updates
  13.  Scrinko SEO Will Show Potential Clients How Good They Can Be | flick media | online advertising & web development agency
  14.  Social Media SEO Basics – Business 2 Community | PageOneSiteRank.com
  15.  Three Outdated SEO Tactics That Could Hurt Your Rankings |
  16.  5 Quick Tips To Get Website Traffic Fast! | Exceptional IM.com

Leave a Reply

  • (will not be published)