October 21, 2012
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” – Steve Jobs.
If you’re stuck in a creativity rut and need to spur your startup marketing efforts, you’ve come to the right place. The below eight posts offer a combination of insights aimed to educate, inspire, and entertain you on the way to your next marketing breakthrough.
- 4 Entrepreneurial Lessons Learned From Self Publishing a Book – This post details Zach Davis’ (aka me) journey of self publishing his first book. The lessons learned teach more about the process of building and leveraging a community as compared to the nitty gritty of self publishing.
- 5 Ways to Break Through the Monotony of Startup Marketing – If you look for underlying commonalities between iconic marketing campaigns throughout history, you won’t find many. Humor, sex, emotion, even blatant offenses have been used to create legendary campaigns. One distinct commonality, however, is that they disregard accepted standards of their time. Great marketing forces you to take notice because it’s plain different. This post instructs on how to be different
- Advice from an Over the Hill Social Media Manager – You may have the read that your company should hire community managers who are age 25 or under. Well, this over-the-hill social media professional is here to tell you why you shouldn’t listen to everything you read…especially this.
- Ted Rubin on ROR (Return on Relationships) – As the “most followed CMO” on Twitter, Ted Rubin in known in the social media world as a marketing wiz to. In this post, Rubin shares his secrets by teaching brands and marketers about the importance of ROR: Return on Relationships.
- The Hair Stylists Syndrome – In this short post, we learn the biggest difference between going to the hair stylist and an Apple store, and how you can leverage this for your startup.
- The Power of Story Marketing - The most effective way to build a lifelong loyal customer is through creating an emotional connection. One of the most effective methods for building this connection, is through stories. This post details four case studies for successful story marketing campaigns.
- The Top 6 Rules For Creating Viral Content – Did you know that Abraham Lincoln invented Facebook? I’m guessing you didn’t. Because he didn’t. But this marketer made an entire nation believe that he did. He shares his top 6 rules for creating viral content.
- Your Top 5 E-mail Marketing Questions - In this video interview, Tech Cocktail asks WhatCounts’ director of inbound marketing, Christopher Penn, five common startup-related e-mail marketing questions. Topics cover, biggest mistakes made, top piece of advice, how to optimize open rates, and the importance of design.
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