July 16, 2014
At The Pool launched last November and rose to glory in the App Store as a top, new social networking app. The focus of At The Pool was on meeting new people, and members were posting questions like: “Does anybody know a good hiking trail around here?”
However, it became apparent to the team that users wanted to give their own recommendations, engage in dialogue, and ask questions. And it made sense as the next evolutionary step in the platform for the team because that’s how humans behave naturally in the real world.
“People choose to engage in conversations that interest them, change topics if bored, and start new ones that matter to them,” says David Zimmerman, Head of Business Development. “For example, imagine being at a dinner party; a conversation might start about the traffic, lead into the weather, change to last night’s game, and end on a great new restaurant.”
So, they decided to launch a new platform: Yeti. And Yeti has become a clearinghouse for that natural dialogue, sparked by a user’s left or right swipe.
When users first open Yeti, they are presented with a series of local discussions to flip through – swipe right to join or left to pass. As they travel to different physical locations in the real world, the posts reorient to stay local to their current location.
Everything on Yeti is 100 percent user-generated content, which leads to natural and fluid discussions. And even though Yeti has only just launched, they’ve already amassed content in over 100 countries with the help of members and partners.
“With Yeti, we are harnessing modern technology to help people do what they naturally want to do – discover great conversations,” says Alex Capecelatro, CEO of At The Pool. “We are launching Yeti while keeping our big mission the same: to make the world a more collaborative, connected place.”
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