Get Our Newsletter

Tech Cocktail Pittsburgh

Atmosferiq and “Tradigital” Media: A Platform for Managing Old and New Media Marketing

AtomsferIQ

While many assert that traditional media is dead, the reality is that traditional media is still very much alive – especially in the world of marketing. From TV and radio to newspaper and direct mail, ads through such media are still very much prevalent in this age of new mediaAtmosferiq is hoping to help companies manage their traditional and new media marketing through their platform.

The startup focuses on helping businesses determine where it’s best to focus their marketing efforts. Atmosferiq offers a Web platform that allows users to compare and analyze their current marketing initiatives on both traditional and digital media.

“[Atmosferiq] is a Switzerland of marketing tools. We don’t want to replace one thing, but we want to pull them together and tell [our customers/users] what’s working [for their business],” says found Jonathan Driven.

Although it may seem like the entire world lives in a perpetually digital, social media-centric world, Atmosferiq asserts that we’re really participants on a “tradigital” plane – a world where people are influenced by both traditional and new, digital media. According to Driven, most platforms or tools out there – such as HootSuite – are currently only focused on analyzing and managing new media; this, to him, doesn’t reflect what’s actually happening in the real world: that companies still continue to market through traditional channels.

On Atmosferiq’s platform, businesses and marketers can determine how best to spend their marketing budget. It does this by providing information on how well their various campaigns are doing through new and old media channels, helping to eliminate waste and achieve their various business goals (primarily: customer engagement).

“Through [my previous job], I realized that businesses were overwhelmed with [these marketing needs]. They were asking ‘What should I be investing in? Should I put more money [into] digital?’ [Atmosferiq] was designed to help organize these offline and online channels.”

The company created its platform with local businesses in mind. Rather than being exclusively digital, local businesses continue to pursue marketing strategies that incorporate both, say, ad spending in local newspapers, as well as on Facebook. It makes sense, considering that local businesses exist on this physical plane and don’t really operate remotely via the Cloud (however unfortunate, there will never be a digital coffee shop that delivers freshly-brewed coffee to you through the Internet). While the platform isn’t yet available, Atmosferiq is currently allowing preorders through their site.

Atmosferiq was most recently featured at Tech Cocktail’s Pittsburgh Mixer & Startup Showcase

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author

Email Ronald (ronald@tech.co) or tweet @RonaldPBarba || Ronald Barba is a staff writer and assistant editor for Tech.Co. Formerly based in D.C., he now lives in NYC. He reports on the Mid-Atlantic and Northeast, looking at startup communities like Boston, Chicago, D.C., NYC, and everything in between. Aside from writing about startups and entrepreneurship, Ronald is interested in philosophy, cognitive science, politics, social justice, pop culture, and all things geek. He reads Murakami and Barthes, and alternates binge watch sessions of 'Doctor Who' and 'The Mindy Project'. Subscribe to me on Facebook. Find me on Google.

Tags:

2 Responses to “Atmosferiq and “Tradigital” Media: A Platform for Managing Old and New Media Marketing”

  1. postcard marketing and direct mail

    http://www.youtube.com/watch?v=6XH0ItDiN_s postcard advertising and marketing and direct mail job better compared to anything else you can do when it involves advertising your business possibility, business, event, or to market a solution.

    You can not find a better marketing medium which is a lot better for postcard marketing compared to direct-mail advertising. Direct-mail advertising is the least price of all advertising locations you could select.

    Postcard advertising and marketing and direct mail work together if you are looking for the best most reliable method to market your business.

  2. direct mail

    http://www.youtube.com/watch?v=efQH0K9zUuM direct mail is the earliest kind of marketing and it is the greatest point you are doing when you do an efficient postcard marketing campign.

    Direct mail and postcard marketinig are the very same thing and it is the least pricey of all kinds of advertising … and it acquires you the very best outcomes also.

    It does not acquire any type of better compared to direct-mail advertising and postcard marketing.

Leave a Reply

  • (will not be published)