Companies and nonprofits have invested years, and many thousands of dollars, proliferating their email lists, only to watch email open rates decline by almost 50 percent over the past decade, says Roz Lemieux, CEO of Attentive.ly. She’s seen people moving to social media for their day-to-day communications, leaving organizations struggling to figure out how to engage them through those platforms.
Attentive.ly helps organizations leverage their existing investment in email contact building by showing the activity of their existing influential contacts on social media. Attentive.ly gives information on topics of their contacts’ recent posts, location check-ins, social connections, and aggregated influential user statistics to help organizations start the right conversations with the right people. The site launched publicly in September.
Attentive.ly’s users have identified potential brand evangelists, and gotten better connected with existing volunteers and donors who wouldn’t have stood out on an email list alone. Although Attentive.ly is still developing ways to consistently track whether these engagements have resulted in more followers, donors, or customers, organizations have discovered effective brand evangelists quite consistently. By targeting smaller messages to smaller, more active groups of people, they increased their reach, positive brand mention, and response rate.
Attentive.ly was a showcased startup at our Tech Cocktail DCWEEK mixer.
Guest author Kaitlynn Hendricks is a systems builder and a solution-focused, broad-scale economist. She works as a business developer in Washington, DC, whereby she spends her days pursuing, supporting and telling stories about ventures in development and stewardship of globally-conscious, locally-focused networks of human, physical, and liquid capital. She enjoys timeless and occasionally avant-garde fashion, reading things that are just a little bit too complicated to really understand, relentlessly challenging the status quo, and exploring the city on her vespa. You can follow her on Twitter @sophistikaty.