Recognized globally as a leading authority on the subject of generational diversity in the workplace, Chip Espinoza is trusted by Fortune 100 to family owned businesses to help them create environments in which all generations thrive.

 

Recent posts by this Author


The 5 Content Marketing Strategies Defining 2017

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

5 Tips For A Successful Mobile App Launch

mobile app launch

There are over 2 million apps available in Apple’s App Store and nearly 3 million in Google Play. New companies trying to launch an app today have a lot of competition. Getting attention for your app nowadays is no easy feat, and the organization and planning…

The Difference Between Social Media Influencers and Brand Ambassadors

As the influence of social media personalities grow, how companies choose to advertise their products must innovate and grow as well. In this period of growth and development, two career tracks have developed: brand ambassadors and social media influencers. Although they often appear to…

5 Ways Content Marketing Can Revolutionize Your Online Business

content marketing

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and…

Are Remote Workers Good or Bad For Business?

For years, businesses have treated remote work and telecommuting as an occasional thing which an employee can do on a Friday. But thanks to the constant march of technology, more people are now working remotely on a regular or even a full-time basis. Employees…

How To Integrate Micropayments Into Your Social Media Campaign

social media micropayments

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

3 Must-Have Features for Business Websites In 2017

Websites A Startup’s Guide on the First 5 Steps You Should Take after Launching a Website

In the year 2017, having a company website is pretty much a given. But with competition heating up in the business world, good websites are no longer cutting it; you need a great one to draw the right attention. Particularly if you want to attract…

Can Google Hangouts Become a Slack Replacement?

Slack Technologies hit the world by storm when it began offering its group messaging features with rooms and helped companies streamline team communication among employees, giving the business world a reason to celebrate. Now tech giant Alphabet, parent company of Google, is looking to…