Larry is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

 

Recent posts by this Author


3 Tips for Effective Geo-Targeted Marketing

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…

An Entrepreneur’s Guide to Avoiding Work-Life Conflicts

An Entrepreneur’s Guide to Avoiding Work-Life Conflicts

Work-life balance is obviously a huge topic of conversation for entrepreneurs and their families. After all, many entrepreneurs work in startup environments where 70 and 80-hour weeks are the norm. The key to success is to avoid work-life conflicts. Create Separation Between Work and…

Study Shows Businesses Gain Pokemon Go-Induced Revenue Boosts

Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active…

3 Tips for Pinpointing Your Company’s Unique Value Proposition

With the amount of highly competitive industries making up the business world, it can be difficult for many businesses to set themselves apart from their competition and gain solid footing in their market. While working hard to create an awesome business plan, increase your…

6 Keys to Building Brand Trust Through Your Company Website

Website An Off-Page SEO Guide to Improve Website Link Profile [Infographic]

In the crowded tech space, there’s nothing more challenging than proving your new brand deserves to be taken seriously. Competitors will actively use your inexperience against you and consumers will view your lack of marketplace equity as a strike. The best thing you can…

Don’t Wait for Formal Due Diligence When Acquiring a Company

research

Whether you’re looking to buy a brand new startup that you expect to thrive in the future, or an established business with a strong customer base, conducting due diligence is one of the most critical components of the buying process. After all, the purchase…

Why Entrepreneurs Should Startup in Las Vegas

Why Entrepreneurs Should Startup in Las Vegas

When you think about Las Vegas, what comes to mind? In all likelihood, your thoughts gravitate towards cocktail waitresses, poker tables, slot machines, ritzy hotel lobbies, fancy bars, and risky decisions. Well, despite the fact that Vegas will always be a dicey place to…

Smart Home Tools for a Smarter Office

Smart Home Tools for a Smarter Office

Smart home gadgets and apps are all the rage with homeowners and rental managers right now. They are being hailed for their convenience and environmentally-friendly nature, and rightfully so. Interestingly, smart home gadgets aren’t just for residential spaces – they have countless benefits in office…

5 Retail Tech Trends in 2016

5 Retail Tech Trends in 2016

The proliferation of technology in the retail space is happening at an impressively swift rate. What was hot last month could easily be obsolete in a few weeks, and the trends that worked yesterday may prove ineffective today. That’s just the nature of the…

3 Ways You Can Improve Your Website’s UX in 2016

Profile Defenders Can Delete Any Bad Website from the Internet

Whether you realize it or not, your website’s user experience (UX) has a significant impact on how consumers see your brand. If your website is sloppy, slow, and archaic, that’s how customers will see your business. On the other hand, if your site is…

5 Health Issues You Can Develop at Your Tech Job

5 Health Issues You Can Develop at Your Tech Job

Technology is a wonderful thing, particularly in the workplace. Can you imagine trying to type out a five-page brief on a typewriter? Luckily, we no longer have to deal with that kind of manual labor in the office. However, with technology comes a variety…

10 Visual Tips for Small Business Growth

online marketing

Human beings are visual learners, particularly when it comes to the things they see on a screen. In an electronic setting, customers are generally more likely to stop and look at a photograph or video rather than a blog post. From there, they’ll associate images…

7 Ways to Save Big on Business Travel

7 Ways to Save Big on Business Travel

As an entrepreneur, you’ve put a lot of sweat, blood, tears, and most importantly, capital into your business. You don’t want all of that to go down the drain due to excessive spending during business trips. Don’t worry – you’re not the only company…

How to Survive Your First International Business Trip

How to Survive Your First International Business Trip

As an entrepreneur and business owner, you’re often required to travel around the country in order to pitch ideas, raise capital, and build partnerships. However, once your business begins to take off, you may find it necessary to take an international business trip in…

7 Lessons Tech Entrepreneurs Can Learn from Artists

7 Lessons Tech Entrepreneurs Can Learn from Artists

If you’re a tech entrepreneur, it’s worthwhile to surround yourself with people who stretch, teach, and motivate you. It’s too easy to get in a tech bubble of sorts and spend time only with like-minded people, so it’s critical to break free and learn…

How Tech Could Help Fight California’s Drought

How Tech Could Help Fight California’s Drought

As many know, the California drought has not ceased. It continues to decimate natural environments, hurt farms, and restrict daily life. As a result, the state of California is working to implement a number of low-tech measures that will help with the current lack…

5 Characteristics of Successful Startup Digital Marketing Campaigns

email marketing

While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting a…