This morning, the Baltimore, Maryland-based online food ordering and delivery startup OrderUp announced that it has raised a $7 million round of series A funding led by Steve Case’s Revolution Ventures, with participation from LivingSocial cofounder Tim O’Shaughnessy. With this new round of financing, the five-year-old company has raised a total of $8.25 million.
Formerly known as LocalUp, OrderUp’s hyperlocal food ordering and delivery service is now available in 35 markets, from smaller cities like San Diego, California, to larger towns like Charlottesville, Virginia. Aimed at providing the same level of convenience and immediacy with online ordering and delivery widely available in larger cities like New York City, the company fulfills more than 10,000 food deliveries per week. According to the company, there’s a lot of potential growth for giving restaurants new tools and technology to help them better manage delivery logistics and partner with OrderUp’s driver fleet.
“We go well beyond just a list of restaurants that already deliver, and we’re doing that by giving restaurants premier tools and services so that their customers can order delivery online and on mobile devices,” said OrderUp CEO Chris Jeffery in a statement. “We can help restaurants whether they’ve delivered for years or haven’t even thought about it. That means access to more delivery options and a more transparent ordering experience for consumers.”
This new funding will be used toward supporting OrderUp’s national growth, launching in additional markets that currently lack on-demand food ordering and delivery services. It will also allow the company to build on their current technology and services, as well as to open offices in NYC and Boulder, Colorado, and build their marketing and development teams. As part of the funding, Revolution Ventures managing partner Tige Savage will join the company’s board of directors.