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Barbara Mousigian Tells Her Secrets For Success In A Product Role


Barbara Mousigian, the VP of Product for, has been a product person since her early career. She worked through Bain and Company, PepsiCo Frito-Lay, Ocean Spray, Digitas, and CDW before landing in her current stint with

Her experience throughout all of these product roles has taught her an incredibly valuable lesson: when you can bring the customers’ perspective into your day to day it can help steer your thoughts when deciding what’s important to them. And this applies to both existing and new product launches.

Mousigian brings that lesson with her everywhere, whether it’s overseeing the development, launch, and sustainability of new products or achieving strong growth via alignment with an organization’s marketing, sales, and finance groups. Astride that lesson, Mousigian also brings with her an insatiable curiosity and a rigorous analyical skill set.

And, according to her, without that curiosity and analysis you simply won’t be well suited for a product facing role. However, don’t let that discourage you because Mousigian delivers some wonderful insight on how you can hone those skill sets.

Watch the video here:




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About the Author

Will Schmidt received his BA in English with an emphasis on Creative Writing from the University of San Diego in 2011. Poems, short stories, screenplays, news articles...these are his sustenance. Constantly seeking new ways to extend the reach of his training he has arrived at Tech Cocktail: the perfect canvas to paint his next masterpiece. Follow Will via Twitter @WillSchmidt1988 Find Will on Google


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