Taking on a web business in 1997 was new frontier, especially in the Midwest. Based in Chicago, Cars.com was created to offer a rich online classified advertising experience around automobiles. Bill Swislow, the Senior Vice President of Product at Cars.com, was there from the beginning, from concept and startup phase to the point when Cars.com turned into a profitable company – and he’s still there today.
We had the opportunity to sit down and talk with Bill in Chicago as he reflected on his startup experience. Bill also shared some advice as he took us through some of his startup highs and lows.