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Bill Swilsow Shares Advice Reflecting On Cars.com Startup Experiences

Bill Swislow - SVP of Product, Cars.com

Taking on a web business in 1997 was new frontier, especially in the Midwest. Based in Chicago, Cars.com was created to offer a rich online classified advertising experience around automobiles. Bill Swislow, the Senior Vice President of Product at Cars.com, was there from the beginning, from concept and startup phase to the point when Cars.com turned into a profitable company – and he’s still there today.

We had the opportunity to sit down and talk with Bill in Chicago as he reflected on his startup experience. Bill also shared some advice as he took us through some of his startup highs and lows.

Watch the video interview with Bill Swislow of Cars.com. You can also watch other interviews with innovators and thought leaders as part of the Tech Cocktail Conversations podcast on iTunes.

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About the Author

Frank Gruber is the founder, CEO and Executive Editor of Tech Cocktail. He is an entrepreneur and new media journalist focused on sharing his tech product expertise and analysis on emerging technologies. Previously he built products for millions of users while at AOL and Tribune Company. He is a startup advisor and investor. He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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