October 4, 2011
Reserving your own space at the hottest nightclub downtown just got a little easier. If you want to skip the line and sip on only the finest top shelf liquors at your table, you should get to know BookBottles.
The Minneapolis-based startup launched last month to “bring the nightclub industry into the 21st century,” says CEO Adam Link. The SaaS company effectively manages customer logistics and allows club owners, managers and promoters to focus on what they do best – creating a great customer experience.
BookBottles’ online management platform allows club owners to manage VIP reservations, guestlists and alcohol offerings all in one place. Owners also gain access to trending reports that provide insight into key customers and their buying habits.
According to Link, the standard way of getting on a guestlist and reserving tables thus far has been tedious and prone to error. Many nightclubs are either closed during the day, are still taking reservations by paper and pen, or don’t communicate VIP reservations to door staff. BookBottles aims to take all the guess-work and risk out of this process.
The platform allows guests to reserve VIP service online and put their names on the guestlists – and fast. Users simply select their destination, the date and the number of people in their party. From there, they can select from a highly customized list of options and upgrades specifically tailored to each venue. With BookBottles, you can confirm and make a reservation in under a minute. If they want, guests can also provide online feedback to clubs after their visit.
Link says the nightclub space provides a massive potential market, with nearly 10,000 nightclubs in the U.S. alone that present potential customers for the service. The free service for the end user is charged to the establishment as a subscription rate plus a price per head.
Building off a current customer roster that includes premiere nightclubs Seven and Imperial Room, BookBottles has their sights set on Chicago next – with high hopes to move into the New York and Las Vegas markets down the road. Right now, the service is accessible only through BookBottles’ mobile-friendly site, but a standalone app is in development.
Making the VIP reservation and guestlist process easier than ever before, BookBottles is poised to make a big impact on the nightclub scene. Link and the BookBottles team will be at our Tech Cocktail Minneapolis Mixer tonight, so make sure to stop by and see what the startup has in the works.
You can check out BookBottles and learn more about the service here.
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