March 4, 2013
The creators of Boston Startup Institute, previously called Boston Startup School, announced today that they will be opening another program in New York City starting in June.
“There’s a tremendous amount of energy in New York right now,” says cofounder and CCO Shaun Johnson. “The vibrance and the zest for life, that young mentality, is also really, really strong in New York.”
As the startup industry has gained popularity, so too have schools for startups. The over 100 accelerators in the United States that kickstart early-stage companies are, in a way, schools for founders. And over 25 hacker schools have sprung up to fill the gap in talented engineers. But Startup Institute fills another need: not just training engineers, but all sorts of startup employees – from product design to marketing to sales and business development.
“To have those individuals come that not only are smart but are passionate and fit well with the mission – I think it does make all the difference. It’s a hard trifecta to find,” says Johnson, who worked as an associate at TechStars and saw startups struggling to hire.
Their two-month programs involve daily doses of networking, lectures, group projects, individual work, and social activities. To be well rounded, everyone also learns about communication skills, emotional intelligence, and personality differences. For example, TechStars Boston managing director Katie Rae teaches students to figure out their “color,” which reflects their personality type, how they digest information, and their tendencies around action. At the end of the program, students present their learnings in an event similar to the demo days of accelerators.
Though startups are famous for embracing risk, Startup Institute tries to be a safe choice for recent grads and professionals dipping their toes in tech. It costs $3,750, but the company says that 94 percent of graduates are hired afterward. And if the hiring company happens to be a Startup Institute partner, students are eligible for a bonus. If a student decides startups aren’t for them, well, at least they figured it out quickly.
“I think it’s okay for individuals to try it out and to realize that a startup isn’t for them. The great thing about it is this is your safe place to do that, and it’s not at the risk or the detriment of the startups themselves,” says Johnson.
Apply here for the summer Boston class, starting June 17.
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