Opinion/Analysis

Why the “Netflix of Podcasts” Is the Biggest Media Battleground of 2017

By | May 5, 2017 at 4:30 pm

When it comes to creating Netflix-style models for media, no one touches the namesake video streaming service Netflix itself. But everyone wants to. The most notable failure, a “Netflix of books” model, proved that the audience needs to be invested in consuming a set…

Opinion/Analysis

For Any New Startup, 2017 Is the Year of Audience

By | Apr 27, 2017 at 4:30 pm

Audience has always been important to a new startup. After all, a product or service can be amazing, but it’s useless with an audience to beta-test it and get the word out. Pivoting is great, but you need an audience in order to do…

Opinion/Analysis

Internet Privacy Concerns Just Reached an All-Time High

By | Apr 19, 2017 at 2:20 pm

Internet privacy has been a top concern for nearly a decade. Over the last couple of years, a number of new developments have heightened their fears. Edward Snowden’s revelation that the NSA was spying on American citizens and a series of high-profile security breaches…

Opinion/Analysis

6 Ways Artificial Intelligence Will Bolster Sales in the Near Future

By | Apr 18, 2017 at 7:00 pm

Despite being in development for decades, artificial intelligence (AI) has made leaps and bounds in the past several years, largely thanks to the availability of mass amounts of data and cheap computing power. While data is a good thing for sales, processing it without…

Opinion/Analysis

How Google Home Trained Me to Look Stupid in Social Situations

By | Apr 18, 2017 at 12:50 pm

Technology gets a lot of guff from critics. Whether it’s taking our jobs, ruining conversation, or damning an entire generation of Millennials to future neck problems, technology gets a bad wrap for a lot of different reasons. But unless you’ve recently purchased a Segway,…

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Opinion/Analysis

Is Codeless Automated Testing the Future of DevOps?

By | Apr 17, 2017 at 8:30 pm

For years, testing has proved a steep challenge for efficient and effective software development. Even today, testing is clunky, inconsistent, and time consuming. It’s widely recognized that testing automation is at best partial, and is the number one bottleneck in the software development and…

Opinion/Analysis

Cloud Computing Is on the Rise as Big Data and IoT Merge

By | Apr 10, 2017 at 11:20 am

Cloud computing is expected to quadruple within the next few years. It’s predicted that only 8 percent of all workloads will continue to be processed by traditional data centers, while 92 percent will be processed by cloud data centers. Recent estimates by Cisco predict that…

Opinion/Analysis

United Kingdom

The 5 Key Impacts of Brexit on the European Tech Community

By | Mar 30, 2017 at 4:30 pm

Theresa May’s Brexit notice just took place: The Article 50 letter has been delivered to Brussels. While we ponder what it means for those trading with the UK and in Europe, here are some macroeconomic signals to watch out for. 1: Stalled M&A Deals LSE…

Opinion/Analysis

Distinguishing Between Reality and Virtual Reality Could Get Really Difficult

By | Mar 25, 2017 at 2:30 pm

Virtual reality provides users with the ability to recreate any environment that ordinarily might not be possible for the average Joe to experience, whether it’s walking through a battlefield in Iraq or frolicking in the tulip fields of the Netherlands. The uses are seemingly infinite, but people…

Opinion/Analysis

Consolidation of Tech Is Hurting the Industry, But Delocations Might Help

By | Mar 22, 2017 at 4:30 pm

Startup Genome‘s recent 150-page report, the Global Startup Ecosystem Report and Ranking 2017, incorporates research from 10,000 startups and 300 partner companies. It also highlights a major concern in the tech and startup world: Geographic centralization which is leading to increasing inequality. What the report doesn’t give…

Opinion/Analysis

3 Reasons Why You Should Still Invest In SEO

By | Mar 22, 2017 at 10:30 am

Search Engine Optimization (SEO) continues to be one of those areas of business that still puzzles entrepreneurs, both new and established, across the web. However, this isn’t because there’s lack of information about it. On the contrary, there is far too much information floating around and, unfortunately…

Opinion/Analysis

5 Ways Leaders Can Truly Support Their People

By | Mar 13, 2017 at 5:50 pm

I learned most of what I know about conducting business in the U.S. through my partner, Arthur Cooper. When we started Optimum7 back in 2007, he had 30 years’ experience running successful businesses and managing teams. Some of Arthur’s teachings over the years have…

Opinion/Analysis

Don’t Kid Yourself: Smartphones Are a Professional Necessity

By | Mar 9, 2017 at 11:20 am

A little more than ten years ago, the iPhone burst onto the market with more ferocity and popularity than any previous product launch in recent memory. While critics complained about everything from the size to the price tag, people lined up around the block…

Opinion/Analysis

5 Marital Lessons That Apply to Every Startup

By | Mar 9, 2017 at 9:15 am

“Long-term commitment.” “In sickness and in health.” “Through good times and bad.” Those are statements we commonly associate with a strong marriage, and for good reason. A marriage needs that kind of emotional investment to survive the many ups and downs life throws our…