May 31, 2012
Jeff Jackel was sitting at a Los Angeles Angels game a year and a half ago when he noticed that everyone around him was on their device. They were sharing with others outside the baseball game, but no one was sharing with others at the event.
“I realized that there was no exclusive network of communication-rich media exclusively for an event. Attendees at the game couldn’t communicate with each other, and the Angels couldn’t communicate to them either. Same thing applies to amusement parks, airports, etc. During an event, I am connected to all of these people for a short amount of time. I don’t know them, but during that time, our experience and interests are aligned.”
Jackel looked at that transient social graph – when people all experience an event together – and saw a big market opportunity. So he took his film school and branded entertainment background and launched BuzzMob, a geo-location powered platform designed to foster fan interaction and deliver exclusive, rich media content curated around events.
Currently available for iPhone (Android is coming soon), the BuzzMob team has laid the groundwork technology-wise and is now talking to event and location partners. “At a sporting event, the JumboTron shoots info to you, and with our partnerships, now you can engage with the JumboTron using BuzzMob.”
Their first big event was the multi-day AFI Film Festival, where attendees were receiving up-to-date event information regularly. “By days 3 and 4, I’d see people all around me using the app – it was really exciting! We’d be sitting in a theatre, and you’d start seeing photos taken on red carpet of celebrities and know the event was about to start.”
Eventually, people will be able to communicate before and after the event, but as of right, those you are outside the event or venue, can see what is going on – it’s almost like a group blogging experience.
BuzzMob is definitely catching on: they announced their first major partnership with Stan Lee’s Comikaze Expo, the fastest growing convention in the U.S, which will take place Sept. 15-16 at the Los Angeles Convention Center. With more than 35,000 attendees last year, this will be a major event for BuzzMob – and given the popularity of the app so far, it should only accelerate their growth.
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