Call it the new face of college advertising. Campus Pursuit is a company modeled around a treasure hunt; the Co-Founders – Scott Wisotsky and Shachar Avraham –created the treasure hunt as a means of connecting students to businesses through a fun, and interactive game based on businesses prizes.
“We are reaching students through a treasure hunt and we’ve developed an advertising platform that students are tuning into every day because they want to find the prizes,” says Wisotsky, who is majoring in political science at Binghamton University.
Here’s what you should know about Campus Pursuit:
Why The Campus Pursuit’s Business Model is Working
With more than 1,100 downloads on the Binghamton University, the popularity of the app is growing. When Campus Pursuit launched on January 27th, 2014, they were hiding the gift cards of 5 different local businesses. Today, Campus Pursuit is working with over 40 businesses, from small Pizza shops, to national text books companies. In the beginning, the team didn’t have a marketing budget and relied mostly on social media and word of mouth promotion.
“The way we tell students about it is through face-to-face interaction at lunch time and at dinners hours,” says Avraham. “We hand them a quarter sheet saying this what Campus Pursuit is and we hide prizes everyday.”
The business model also works because students who don’t know about Campus Pursuit, quickly learn about it from their peers. The app has proven to be very popular, as all different kinds of students are eager to look for prizes every day.
“If you had a group of 20 people all looking under the tables, everyone in the area sees what’s going on and everyone downloads Campus Pursuit. That’s how it grows because people just see other people having fun,” says Wisotsky.
Coming to a Campus Near You: Campus Pursuit is Expanding
“Students love finding prizes and it’s just a really great way to advertise,” says Wisotsky. “We want to enable students to spread the joy of treasure hunt marketing from campus to campus, and revolutionize college advertising. We believe that advertising to students can be fun, and that’s our goal. We will be expanding the Campus Pursuit treasure hunt onto many campuses in the future.”
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