HubSpot reminded us all of its industry dominance in the inbound marketing arena with the recent release of its State of Inbound Marketing report. To summarize the 164-page report (…no, I did not read it all): Inbound marketing is growing. More companies are adopting its methodology as well as the philosophy behind it – namely, that…
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Have you ever thought about market apathy? This is my phrase for a startup founder or team that is so focused on product that they forget or do not consider the emotional choices of the market they want to serve. How can this be true? It’s a lot truer than you think. Earlier today, I…
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The Marketer is Dead, And We Have Killed Him. I thought about going with a less provocative title, but the purpose of this blog post is to prove that two broken assumptions exist in marketing. And if what I am saying about why they are broken is true, then I want to see your reaction. That…
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Our inboxes are flooded with emails, some that are relevant to us and others that aren’t. Lifecycle email marketing campaigns generate as much as 9X greater results than other types. Yet, few email marketers take advantage of thinking of email in such a way and delivering the right message at the right time. Most email…
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Is your Facebook feed redder today than it was on V-Day? You’re not alone. We’ve all, at the very least, come to know and recognize the Human Rights Campaign logo – and perhaps a few of the many creative variations of it – over the past week. What does it all mean? For equal marriage…
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Startup marketing often involves an “all of the above” or “by any means necessary” approach, and rightfully so. To meet short-term goals, the strategy, or means, becomes far less important than the outcome. Logically, the starting point for most startups is to drive traffic to the website (i.e., fill the top of the sales/conversion funnel)….
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It’s a great feeling when you are acknowledged for your hard work, especially when the acknowledgement comes from your peers. So when LinkedIn added an endorsement feature last year, a good number of my freelance colleagues went bananas. Imagine it: now everyone you’ve worked with on LinkedIn can vouch for you with the click of…
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We all love a good story. The good news is, so do our customers. Guy Kawasaki – the honorably described “father of evangelism marketing” – has long been a proponent of effective storytelling from a marketing standpoint. While this hasn’t changed, the process for doing so has, in many ways. To be customer-focused as a…
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Tech companies often attempt to duplicate other sensational websites or brands, hoping to achieve the same success. While it’s beneficial to implement a proven business model and stay up-to-date with emerging trends, it’s also crucial to incorporate elements that differentiate your company. Succeeding in today’s crowded digital marketplace is all about building a unique selling…
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Getting exposure at SXSW is a bit like trying to flag down a bartender at a crowded bar. You may very well spend the whole night waiting, but too much persistence can be annoying. Still, there are better and worse ways to do it. Here are five tips for getting your message across. Do a…
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The worlds of marketing and technology continue to converge, resulting in a growing interdependence that has consumer Internet startups taking notice. This is likely the result of a few factors: Internet marketers, specifically those who are focused on inbound marketing, are now competing with the masses, many of whom utilize many of the same tools…
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Whether you are a startup or a large enterprise, when it comes to marketing, your business focuses on optimizing your spend on each channel to maximize your return. Well, here’s the truth about email marketing – when used correctly, it’s the cheapest online channel that a business can have. Your email channel has a direct line of…
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We live in a blog-happy society. If you’re reading this, chances are you have at least one blog that you contribute to, if not outright call your own. You might blog as a way of organizing your thoughts or to keep a digital diary. You might blog to share advice. You might blog to gain…
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If you’re trying to promote a startup on a shoestring budget, consider cross-promotion. Find another business with a similar clientele to partner with, and promote your products or services together. While some cross-promotion plans can cost money, there are plenty of ways to do it for free or at a very low cost. The key…
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Inbound marketing is a tactical game. Building keyword-focused content, sharing it via specific outlets at specific times, mastering SEO, and generating and nurturing leads all can be measured rather precisely. Unfortunately, going through the motions isn’t going to make a marked impact on your business. Sure, you’ll see vanity metrics improve, but it’s highly unlikely that…
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Another sign that the L.A. tech scene is diverse and growing, YieldMetrics announced a seed round of $1.7 million, led by GRP Partners. It’s no surprise that this round was coming, given that YieldMetrics is already profitable, with more clients than the two founders, CEO Gabe Gottlieb and CTO Tom Lorimor, can handle. These two former…
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This post is part of Tech Cocktail’s “Healthy Entrepreneur” series,... Read More
This post is part of Tech Cocktail’s “Healthy Entrepreneur” series,... Read More
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Lux Alptraum is a woman of many talents: writer, sex educator, and CEO. Her... Read More
