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How To Get Your Product in the Grammy Gift Lounge: The Essential Safe Products Case Study

essential safe products

Zach Davis Jan 13, 2012 1 Comment

Mothers are programmed to advocate their children’s safety.  It’s what they do.  Next time, instead of simply downplaying her suggestion as excessive, listen up – there may be a million dollar idea behind it. This innate motherly concern is the foundation behind Essential Safe Products, the toxin-free kitchenware and on-the-go products company. “My mother is the…

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ThDstrct: A Lesson on Building Community and Keeping it Simple

ThDstrct

Monika Jansen Jan 11, 2012 0 Comments

As our world gets smaller, online communities are becoming more and more ubiquitous.  I’m not talking about huge social networks like Facebook, which target everyone, but more focused communities that target a specific niche.  We just ran a post on Scoutzie a couple of hours ago, which brings together mobile designers in one place –…

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KikScore Online Trust Survey Finds information Sharing Leads to Trust

KikScore

Shashi Bellamkonda Jan 7, 2012 1 Comment

DC-based startup KikScore created a patent-pending Confidence Badge and online trust score platform that enables small online businesses and non-profits to demonstrate trustworthiness through data and information.  Last month, they released the findings of the first KikScore Online Trust Survey. Kikscore co-founder Raj Malik, a lawyer-turned-entrepreneur, said, “The main takeaway from the survey is that website…

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AddThis 2011 Social Sharing Trends [Infographic]

addthis social sharing trends

Zach Davis Dec 13, 2011 5 Comments

It’s official – we are hyper-connected. But you didn’t need me to tell you that.  One quick stroll down the sidewalk will reveal people intently focused on the 10 sq. inch screen in front of their face.  You’ve seen it for yourself.  Or maybe you haven’t; you were too busy looking at your own smartphone…

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Social Network Teens in Tech Connect Launches Today

Teens in Tech Connect

Monika Jansen Oct 18, 2011 4 Comments

Teens In Tech, which we covered in January, announced today that they are creating a social network for young entrepreneurs. Teens in Tech Connect is designed to be a resource center for young entrepreneurs and connect them to others who have the same interests no matter where they are located – Silicon Valley or otherwise….

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Students Helping Startups: Free Social Media Marketing Program – Apply Now

Students helping Startups

Jen Consalvo Aug 27, 2011 7 Comments

Students Helping Startups is an innovative new program at Howard University in Washington, DC. Here’s the concept: There are lots of students learning about marketing and social media, and they need projects to take on for the semester. At the same time, Professor Angela Hausman noticed there are lots of startups out there who may enjoy some help…

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ROR: Return on Relationships! @TedRubin & The Mantra For Future Marketing Success

Social Media Interview Series with Ted Rubin

Samantha Strauss Aug 24, 2011 0 Comments

Today’s post by Tech Cocktail contributor Samantha Strauss (@SFSam22) is the third of a collection of interviews with some heavyweight social media industry personalities with a goal to highlight the entrepreneur in all of us. Read the previous posts: Never Stop Learning! Twitter Celebrity @Flipbooks on Social Media and Entrepreneurship and Share Learn Grow! An…

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3 Marketing Lessons Learned From a 2,181 Mile Hike

Appalachian Trail

Zach Davis Jul 8, 2011 1 Comment

Editor’s Note: This article was written by Zach Davis on his iPhone while hiking the Appalachian Trail (he started in March) from Georgia to Maine. Follow Zach’s progress via the Zach-Track-O-Matic or on Twitter @zrdavis. How would you like to double the traffic to your website with only 1/4 the effort? Piqued your interest? It…

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From The Startup Mixology Conference – PR Bootcamp

sarahhardwick

Henry Sams Jun 18, 2011 0 Comments

Public relations is key to establishing your business as a significant competitor in your market and understanding your potential customers, according to Sarah Hardwick, Founder and CEO of Zenzi Communications.  Her PR and marketing firm’s mission is to help companies “Be Known” and “Be Found.” Under Sarah’s leadership, Zenzi has taken startups public, launched breakthrough…

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From The Startup Mixology Conference – Launching from Coast to Coast

erickoester

Henry Sams Jun 18, 2011 0 Comments

As your startup grows, what do you need to do to take it national? Eric Koester, Founder and COO of Zaarly, a location based, real-time, commerce platform, addressed this topic at our Startup Mixology conference on Thursday.  Eric was able to take Zaarly from 0-60 miles per hour in just 90 days, and it has…

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From the Startup Mixology Conference – Rebuild Bootstrap Style

Peter Lamotte

Monika Jansen Jun 17, 2011 0 Comments

As your startup grows into a bona fide company, things will change.  Your product will change, your audience might change, pricing and features will change, and your entire business model could change.   When that happens, you could have to rebuild your company bootstrap style.  As President of GeniusRocket, the first curated creative crowdsourcing company, Peter…

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From the Startup Mixology Conference – Recruiting and Building a Team

Peter Corbett

Monika Jansen Jun 17, 2011 1 Comment

Finding the right team to help you grow your company is a must as you go from Alpha to Beta to live.  Peter Corbett, CEO at iStrategyLabs, has been there and very humorously shared his experience on what it takes to build a team that loves working for you so much they don’t leave. iStrategyLabs…

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Live From The Startup Mixology Conference – A Fireside Chat With Andrew Warner and Alexis Ohanian

alexisandrew

Henry Sams Jun 16, 2011 0 Comments

Andrew Warner is Founder of Mixergy, a project where proven entrepreneurs teach how they build their businesses. Prior to Mixery, Warner parlayed a stack of credit card debt to build Bradford & Reed, a $30+ million a year online greeting card company. Alexis Ohanian is currently the head marketing dude at Hipmunk and Ambassador to…

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Top 5 Tips for Working with Designers

Guest Author May 13, 2011 1 Comment

5-tips

This is a guest blog post written by Tyler York, CEO of  Trisse. A few months ago, before we started working on Trisse, my co-founder and I created a 99 Designs submission for a side project called Stash.ly. We never ended up implementing the project, but we learned a lot about how to work with designers…

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Fundamentals vs. Fun Stuff

Jason Lorimer May 12, 2011 0 Comments

Cart-before-horse

If you are like me, once you have a grasp on how to leverage social media, and the narrative is set for whatever your objective, you start to run wild with different ideas. There’s something about having some success thinking outside the box that makes you want to stay there. That’s a good thing. After all, there is nothing wrong with having a…

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Dave Lifson of Postling Looks To Help Small Businesses Manage and Measure Online Marketing

Frank Gruber May 8, 2011 0 Comments

TechCocktail-DeliveringHappiness-SXSW-2011

There are a number of options when it comes to social media marketing and managing all the various options can be a task in itself. That’s where Postling comes in. The New York based startup has made it’s mission in helping small businesses manage and measure online marketing efforts. We’ve had the pleasure of following…

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