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How to Get Press for Your Startup

HowToGetPressForYourStartup

Guest Author Feb 28, 2013 1 Comment

CNN, Mashable, TechCrunch, WIRED, Fast Company, Forbes, Apartment Therapy, Tech Cocktail, PSFK, Tested, BetaKit, DVice, Tech[dot]MN, Fox9Buzz,  AndroidCentral, Gizmag, SiliconRepublic, AllThingsD, Gadget Review, GetAddicted, Automated Home UK, xConomy, Minnov8, MakeUseOf, and more. We’ve been asked by a number of people about our approach to getting press coverage for Spark’s Kickstarter campaign. Is it interesting, or…

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You Don’t Have to Be Different

YouDon'tHaveToBeDifferent

Guest Author Feb 26, 2013 0 Comments

The most annoying question asked by content strategy experts is “What is your differentiating factor?” Many people never have an answer for this. Being forced to answer it, you try to look at your competition only to realize that you’re not that much different. In fact, in some cases you’re far behind them. But you still…

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5 Ways To Ensure A Value-Match When Hiring For Your Startup

ValueMatch

Heather Huhman Feb 25, 2013 0 Comments

Every startup offers a one-of-a-kind environment composed of equally unique ideas and employees. While your company may be small in terms of size, it’s certainly big in terms of company culture. With 87 percent of startups hiring nationwide, it’s surprising to hear many startup executives say filling jobs is still a challenge. When it comes…

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Know Thyself as an Entrepreneur: Discover your Entrepreneurial Zone of Genius

Ezog

Guest Author Feb 19, 2013 1 Comment

As an entrepreneur, you wear multiple hats – marketing, financial, and leadership, just to name a few. Just like everyone else, you are not good at wearing every single one of them. Additionally, you find that some activities you perform effortlessly, and others are real “work.” That is because, as unique and talented individuals, we…

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Gamify Your New Hire Onboarding Process With MindTickle

MindTickle

Heather Huhman Feb 15, 2013 3 Comments

Learning and fun aren’t two words that always go hand-in-hand when it comes to onboarding and training new hires. As we move further into the digital age, it becomes more and more challenging to engage employees through fundamental workplace training processes. One company is looking to change this by revolutionizing the space of employee learning…

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Think Beyond Minimum Viable Product, Think Minimum Sustainable Company

1 - MVP

Guest Author Feb 14, 2013 3 Comments

According to the Small Business Administration, the majority of all businesses will fail in less than five years. The largest percentage of failures occurs in year one itself. That means that these startups could not create a sustainable business model before they ran out of resources, time, and money. Do you think if they had…

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The Best Advice I Ever Got

CADIF

Guest Author Feb 13, 2013 2 Comments

In the days before satellite radio, smartphones, and iPods, I devoured books on tape while driving. My first job was at IBM in San Jose (where they had a large manufacturing facility). They had a library with a whole bunch of business books on tape (yes, cassettes). I listened to as many as I could….

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5 Ways to Create an Honest Company Culture

Honesty in company culture

Kira M. Newman Feb 12, 2013 1 Comment

Recently, we wrote about how “an honest company culture could make your startup more productive.” Having reliable information about how every part of the company is doing helps you learn faster and plan better, not to mention have happier employees. But how do you create a company culture of honesty? It’s up to the founders,…

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Showcase Your Brand and Snag New Hires with Kareer.Me

Kareer_Me

Heather Huhman Feb 4, 2013 0 Comments

Employers hoping to drive their business to success need to pin down a few practices, and one of the most important is building a solid team. But picking through social media accounts and resumes can be an inefficient and time-consuming way to sort through potential hires. Enter Kareer.Me, a startup that hopes to modernize the…

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Don’t Be Te’o’d: Ensuring Your Startup Candidates Are Honest

HonestStartupCandidates

Heather Huhman Jan 31, 2013 0 Comments

By now, pretty much everyone has heard of the recent controversy surrounding Notre Dame linebacker Manti Te’o’s online girlfriend–who didn’t actually exist in the first place. No one wants to be “catfished”–not even startup founders. So when you’re looking for new tech talent, how can you ensure job candidates aren’t pulling your leg? In the…

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Launch a Business with Tools Already at Your Disposal

ToolsAtYourDisposal

Guest Author Jan 28, 2013 1 Comment

Editor’s Note: This blog post has been excerpted from an article that was originally published by Lauren Thorp on her blog, Quick Like Foxes. As a non-technical single founder of a tech startup, I’ve learned a thing or two about being scrappy and developing a working product with both limited resources and technical knowledge. As…

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What’s the Weather Like at Your Startup?

StartupWeatherReport

Kira M. Newman Jan 25, 2013 0 Comments

A while back, I came across some new advice for couples: spend time every day giving each other a “weather report.” Call, or chat, or Skype around midday to let your partner know your overall mood and feelings. This isn’t a frivolous exercise: it’s supposed to prevent the clashes that occur when you don’t know…

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Slingshot Your Way To Success: How To Compete With Goliath

SlingshotYourWayToSuccess

Guest Author Jan 24, 2013 1 Comment

Entrepreneurs are competitive. They make it through hard work, intuition, and by fighting for clients, market share, and stability. Being competitive is an asset in the professional world, but sometimes this attitude can cause blindness in a business owner who becomes focused solely on the finish line. They become so worried about beating the competition…

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An Honest Culture Could Make Your Startup More Productive

HonestCompanyCulture

Kira M. Newman Jan 22, 2013 4 Comments

We all agree that honesty is a good thing, but our actions often suggest otherwise. And the same goes for company culture. Few people would try to defend cooking the books or stealing other companies’ ideas. But day after day, we might conceal our own mistakes, avoid critiquing a coworker, or pretend things are going well…

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Avoid These 5 Mistakes When Hiring Startup Talent

5HiringMistakes

Heather Huhman Jan 22, 2013 0 Comments

Startup CEOs often say the number-one thing that makes their company successful is a tight-knit team–one that’s able to collaborate and continually improve the business. But finding the right fit for any position can be tough, and all startups make mistakes when it comes to hiring. Many startups aren’t yet established enough to hire recruiters…

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9 Strategies to Improve Your Work-Life Balance

WorkLifeBalance

Kira M. Newman Jan 17, 2013 1 Comment

Work-life balance is an overused phrase for a misunderstood ideal. “Balance” suggests a measuring of weights – or maybe hours. But surely there is no golden ratio of work to personal life that will result in happiness for everyone. Yet we intuitively understand what the phrase means. And what it means, I think, is the…

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