“Ok, so what are we doing today?” Let’s not mince words, this is one of the most terrifying questions that can be asked, and unfortunately I hear it once every 6 weeks (give or take). I refer to, of course, the question offered by my hair stylist inquiring as to how I’d like my ‘do…
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User growth requires a solid analytical approach and a creative mindset to mold and build captivating and stimulating messaging. The following four steps are core to growing a user base for companies with an online presence: 1. Optimize the landing page. Since the landing page is the entry point for all new users, it is…
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According to the latest Comcast data, 180 million US Internet users watched 33 billion online videos in the month of June 2012. With this number likely to rise in the future, it’s important for entrepreneurs and small businesses to embrace video as a tool through which they can not only reach their audience easily, but…
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We’ve covered tips for pitching the press, but what happens after you land the interview? Unfortunately, having an “elevator pitch” isn’t enough. Journalists are looking for a few key elements to write a good article, and knowing what they are will prevent you from being tongue-tied. Angle Go into an interview with an “angle” in…
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The following answers are provided by The Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment. Tech Cocktail asked: “What process…
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Over the course of the last couple years, I’ve been blessed with the opportunity to peek inside the minds of hundreds of brilliant entrepreneurs. Like snowflakes, I’ve come to learn that no two business leaders are alike; there are far fewer commonalities among the breed than I once imagined. Many are biz dev, some are…
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Most startup founders know all too well that you only get one chance at a launch. The media blitz that follows can do wonders for customer acquisition and lend credibility to your venture in the eyes of potential partners and investors. Startup after startup has launched to much fanfare (remember Color?), only to plummet back…
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Nelly Yusupova has heard her share of startup horror stories. The worst one was a female entrepreneur who paid $60,000 for a developer to create her website. She saw bits and pieces of the site over the course of a year, but the developer finally asked for $20,000 more. Called in to help, Yusupova –…
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The following answers are provided by The Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment. Tech Cocktail…
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What a joyous celebration by Serena Williams upon winning the Olympic gold medal in women’s singles tennis in London. There she was, at a loss for words, standing center court at the All England Club. Less than a month earlier, Serena had earned $1.4 million dollars and her 5th Wimbledon championship on this very same…
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Start-Up Chile is a program created by the Chilean government – and organized by Corfo, via InnovaChile – that aims to attract early-stage world-class entrepreneurs and get them to develop their startups in Chile. It started in 2010, providing successful applicants (start-uppers, or “suppers”) with $40,000 USD of equity-free seed capital and a temporary one-year visa in Chile,…
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Is it better to be lucky than to be good? When you run a business, you definitely need some luck; hard work and dedication can increase it. Zvi Band, Founder and CEO of Contactually, believes that you need to increase your luck surface area by leveraging your network. Zvi explained this concept at last week’s…
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Recruiting is crucial for startups looking for longevity and success in their respective industries. If your company is going to expand and prosper, first you have to ensure you’re attracting top talent to help it along. Yet locating the best individual for the job isn’t something that can be done overnight. It takes a complex…
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Tech startups tend to get on Twitter and other social media sites quickly to showcase their cool new offering and beg for users and funding. But they need to be careful about stepping on the toes of big, powerful companies and groups who take trademark rights seriously (and are aggressive about enforcing them). Startups can…
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Startups don’t want to quietly enter the market – they want to do so with a bang. The perfect dose of properly delivered content can certainly fuel the fire, but throw well-timed PR into the mix and the result has potential to be an explosion. An explosion that causes widespread disruption. In today’s marketplace, new…
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Take this scenario: an entrepreneur assembles his financial paperwork and passes it off to an accountant, who completes the return and sends it back to the entrepreneur. He means to review it, but because it’s already mid-April and the return needs to get filed, he approves the return and submits it. According to CPAs I…
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Two months after the iPad 2 debuted in March, around 40% of users surveyed said... Read More
This post is part of Tech Cocktail’s “Healthy Entrepreneur” series,... Read More
This post is part of Tech Cocktail’s “Healthy Entrepreneur” series,... Read More
After two and half years of helping to foster entrepreneurship, the Startup... Read More
Lux Alptraum is a woman of many talents: writer, sex educator, and CEO. Her... Read More
