Making a donation to your favorite charity to support a cause you’re passionate about should be a seamless process, right? For some reason, sometimes it’s not. The process can be tedious, and not as spontaneous as people’s willingness to give.
Charitweet is an online platform that uses the short and easy concept of Twitter to make donations an easy tweet away. Founder and CEO Charles Huang came up with the idea for his startup while trying to donate to charity himself.
“In this one-click era, why is it so difficult and annoying to do good?” asks Huang.
Charitweet’s process is simple: you tweet your donation to one of their affiliated charities and you are immediately tweeted a link that takes you to the charity’s payment website. Thus, cutting out the middle man.
“When I started to research the problem more, I discovered that charities are basically forced to hire commercial fundraisers who take ridiculous commissions while deceiving the public,” Huang explains.
Although the platform is still in beta, Charitweet is partnering with various non-profit organizations who can become affiliates to the program, which aims at raising funds but also taking advantage of the viral marketing component of Twitter.
“Charities will spend less time worrying about fundraising and marketing, and more time solving the social problem. Even further, we will raise more donations by making it easier for people to donate before the moment of empathy has disappeared,” says Huang.
Charitweet won Tech Cocktail Week’s hottest showcasing startup – Best Pitch.