Online Marketing Technology Leader BrightTag Acquires Signal

May 23, 2014

2:45 pm

Crain’s Chicago Business has reported that the online marketing technology company, BrightTag, has acquired Signal, a digital marketing software company. The terms of the acquisition have not been disclosed, but the Crain’s report stated that “Signal, a four-person [sic] company, will be absorbed into BrightTag, which has about 100 employees.”

Since its founding in 2009, the Chicago-based BrightTag has grown dramatically, with a venture history of $50 million in funding. The company offers a cloud-based marketing platform that gives the world’s most renowned Internet retailers the ability to make real-time decisions on tag management by leveraging instant online data. Essentially, the company’s software solutions allows for overall management of tags and code that come from advertisers, ad placement networks, and other organizations that collect data on site visitors.

With the purchase of Signal, it seems that BrightTag hopes to expand its reach with products more suited for smaller business. The small software company (also based in Chicago) provides small- to midsize-companies with simple tools to allow them to run their marketing efforts via Facebook, Twitter, text message, and email.

According to Crain’s, the deal brings together Orbitz (one of the early, unofficial startup incubators in the city) alumni Mike Sands, CEO of BrightTag, and Jeff Judge, the founder of Signal. Just a day before the reported acquisition, BrightTag was selected as a winner of the 2014 Red Herring Top 100 North America awards.

Watch a previous Tech Cocktail interview with BrightTag founder Marc Kiven. 

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Ronald Barba is a senior writer and editor for Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". He also likes to cook things; you can check out all the noms on his Instagram. Email Ronald ([email protected]) or tweet @RonaldPBarba. You can also subscribe to him on Facebook or find him on Google.

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