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Tech Cocktail Las Vegas

Chicago’s elevate DIGITAL Expands to Las Vegas with Interactive Touchscreen Technology

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Elevate DIGITAL, the Chicago-based interactive touchscreen developer, is expanding into the Las Vegas market with the deployment of three interactive touchscreens at The LINQ, Caesars Entertainment’s newest outdoor shopping area on the Strip.

The screens at The LINQ allow users to discover entertainment, dining options, and other information through what elevate DIGITAL calls “connective advertising and mobile and social integration.” Users can take whatever information they uncover on the touchscreens with them via their mobile device, or they can share it on their social channels.

On the business side, the screens retain guest data, which allows them to carefully target ads to users to encourage repeat visits and purchases for a more personalized guest experience.

Elevate has a network of more than 50 screens in Chicago and Milwaukee, and this Las Vegas move marks the beginning of its plans to expand into the top 30 markets by the end of 2014.

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About the Author

Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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