February 14, 2014
Elevate DIGITAL, the Chicago-based interactive touchscreen developer, is expanding into the Las Vegas market with the deployment of three interactive touchscreens at The LINQ, Caesars Entertainment’s newest outdoor shopping area on the Strip.
The screens at The LINQ allow users to discover entertainment, dining options, and other information through what elevate DIGITAL calls “connective advertising and mobile and social integration.” Users can take whatever information they uncover on the touchscreens with them via their mobile device, or they can share it on their social channels.
On the business side, the screens retain guest data, which allows them to carefully target ads to users to encourage repeat visits and purchases for a more personalized guest experience.
Elevate has a network of more than 50 screens in Chicago and Milwaukee, and this Las Vegas move marks the beginning of its plans to expand into the top 30 markets by the end of 2014.
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