This week, Chicago-based CommuteStream launched a platform to offer brands a new way to reach consumers based on commute patterns. Using “Predictive Geo-Targeting” to display content based on individual rider travel routines and preferences, applications that collect transit data can use the patent-pending technology to display locally relevant advertisements to riders using their app.
This technology will allow companies to grab the attention of consumers as they zip by on public transportation. For example, a local bar can promote a daily special to consumers that take a train or bus line that passes by their location.
“With smartphones taking over, understanding riders on an individual level, and in the context of the transit system, opens up major hyper-local advertising possibilities and new markets,” CommuteStream co-founder Samuel Pro said. “It puts the power of highly-targeted mobile advertising, traditionally reserved for large brands and agencies, into the hands of businesses that didn’t previously have any affordable or easy to use options.”
Within a month, CommuteStream expects to be able to offer more than 1,000,000 impressions per month of these hyper local advertisements. You can learn more about how CommuteStream is changing the future of advertising on their website.