June 11, 2014
Yesterday, Constant Contact announced the first four startups in the inaugural class of its Small Business Innovation Program, a four-month-long accelerator program created to help entrepreneurs that are aiming to scale their solutions for small businesses and nonprofit organizations.
Constant Contact provides email marketing, social media marketing, event marketing, online survey tools to more than 600,000 small businesses and nonprofits, supporting their efforts to grow their businesses. In January of this year, the company announced the launch of its Small Business Innovation Loft (SMB InnoLoft) as the home for those startups selected to participate in the accelerator. From the more than 100 applicants that applied, the following four startups were chosen as members of the its inaugural class:
- mosaicHUB: A B2B community marketplace, mosaicHUB connects small businesses with experts they need to grow, including marketing, legal and social media experts. The company was founded by Mary-Alice Miller, who was recently named to both Boston Business Journal’s “40 Under 40″ and Mass High Tech’s “20 Women to Watch.”
- OmniLync: OmniLync gives small businesses friction-free access to point-of-sale data, enabling small businesses to more easily deploy effective marketing campaigns and gain greater customer insights. The company is founded by entrepreneurs Paul Schaut, Andre Arzumanyan, and David Arzumanyan.
- Sidewalk: Founded by Mo Yehia and Tony Amoyal, Sidewalk uses social data to predict which small businesses are most in need of technology solutions and when. Sidewalk unites the right technology providers with small businesses looking to grow their business.
- The High Bar: The High Bar offers a custom-built SaaS solution called “Board on Track,” designed to help nonprofit boards better engage with board members and more effectively manage key systems and processes. The company is founded by charter school governance expert Marci Cornell-Feist.
Constant Contact is not receiving equity in exchange for each startup’s involvement in the accelerator. Aside from working out of SMB InnoLoft, participants in the Small Business Innovation Program will be provided with mentoring, as well as with connections to Angel and venture investors. Each startup will receive $10,000 to spend on marketing activities, and will get priority access to the company’s AppConnect’s integration team.
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