Whether you’re just starting a business or need help promoting an existing one, you need to begin with a proper sales funnel in place. This sales funnels will act as the foundation for all your marketing campaigns, making sure the campaigns yield results every time. It will give you a clear idea about what you need to do at every stage of the conversion process.
Although the process of building an effective sales funnel can be challenging, you can make it easier by considering the following:
Who is Your Audience?
Every sales funnel should be built on a thorough understanding of your audience. Without this, you’ll just be moving forward blindly without a proper sense of direction, yielding significantly less results, while taking up a large amount of effort and investments. So you need to start by identifying your target audience and then making an effort to understanding them.
You need to find out what they like so you can frame your marketing messages in a way that would appeal to them. You’ll need to find out their pain points in order to understand how to position your product in a way that will resonate with them. Similarly, you’ll need to find out where your audience is so you can reach them where they’re most active.
How Can You Drive Traffic?
If you want to drive conversions on your website, you first need the traffic to convert. That means you need to thoroughly plan out how you will attract a relevant audience to your site before you even think about how to convert them.
You can implement PPC campaigns, social media ads, or influencer marketing to raise awareness about your brand and products with a relevant audience. Or you can make efforts to optimize your website for search engines so you can gain more visibility among people who are conducting relevant searches.
How Can You Engage and Convert Your Traffic?
After you’ve attracted the traffic you require, you can’t just stop there. Your sales funnels should also consider how to engage the traffic you’ve attracted. You can do this through blog posts, visual content, and various other marketing tactics that will showcase how your product can help your visitors. The goal should be to convince them that they need the product to address their pain points.
And after this, make sure your leads can easily complete their purchases so you can drive more conversions. Interested in learning more about building effective sales funnel? Check out this gifographic.
Image Courtesy: Shane Barker