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Dan Berger Talks About Social Tables’ Journey From B2C to B2B


If you hadn’t heard, Frank Gruber wrote a book! And with the release of that book came a whirlwind tour of stops where Gruber sat down and talked with some major players in the tech startup ecosystem.

During the stop in Washington D.C., at The Crystal Tech Fund, Gruber had a chance to sit down with Dan Berger, the CEO of Social Tables. We got to hear how he took Social Tables from a B2C platform all the way to a B2B, hospitality focused SaaS platform.

At the beginning, Social Tables was just a side project. Berger thought it would be cool to see a seating chart for an event, like a wedding, before he got there. Further, he had the idea to digitize the chart so he could know who was around him and spark more meaningful conversations.

It was a big transition when they went to B2B, but it was probably the most profound moment Berger had at Social Tables. You have to make a decision at the end of the day, and Berger made one. True, it might have been difficult, but you have to fail fast and often to succeed sometimes and that’s precisely what he did.

Here’s the video:



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About the Author

Will Schmidt received his BA in English with an emphasis on Creative Writing from the University of San Diego in 2011. Poems, short stories, screenplays, news articles...these are his sustenance. Constantly seeking new ways to extend the reach of his training he has arrived at Tech Cocktail: the perfect canvas to paint his next masterpiece. Follow Will via Twitter @WillSchmidt1988 Find Will on Google


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