David Kidder has been doing startups for 20 years at this point in his life and he’s experienced every emotion that runs the gamut from soul crushing loss to elated victory. He joined us in the desert for our Tech Cocktail Week Sessions to talk about his journey and what he’s learned along the way.
Taking some advice from Elon Musk, the founder of Tesla, Kidder began his session by stating that building a company is a lot like eating glass. We launch companies, we raise capital, we get early successes, but then we go through long chapters of grinding failure.
“The job of building a business is to become undead in a way,” says Kidder.
However, he offers entrepreneurs a new way to examine their startup. Kidder began doing interviews with friends asking two fundamental questions. First, what lens do you examine your ideas through, and second, what do you do in the first five years to not die.
He interviewed 45 different people and put in over 300 hours of work, but Kidder came out the other side with a game plan. He outlined five lenses that entrepreneurs should examine their startups through. He broke it down piece by piece for us.
Here’s the video: