Aspire, a DC-based startup that gives employees the ability to choose their own company perks and benefits, has raised $400,000 in seed funding. According to the report by The Washington Post, participants in the round included K Street Capital, Acceleprise, and other New York-based as well as international investors.
Aspire offers an online marketplace for employees to buy products and services from various local merchants that cater to their individual hobbies or interests. This can range from massages and meditation classes to fresh, home-delivered dinner kits and tickets to pro sports games. Currently, the company is working with accounting firm Raffa, consulting firm IDS International, and medical company GBS Health to see whether these kinds of corporate perks work better than traditional benefits.
The money from this round will reportedly go towards recruiting additional members to Aspire’s team, as well as adding merchants to the online marketplace over the next few months.