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DC’s Marketing Software Firm Vocus is Acquired for $446.5M

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DC’s Vocus today announced it has agreed to be acquired for $446.5 million. Chicago-based GTCR is the buyer and will enjoy a premium of 48 percent on Vocus’ closing share price of $12.18.

“For our shareholders, this agreement provides an opportunity to realize cash value for their shares at a significant premium to historical share prices,” said Rick Rudman, CEO of Vocus in a press release. “For our employees and customers, we believe that joining forces with GTCR creates a significant opportunity to utilize each other’s strengths and move even faster toward our vision of creating innovative software and making our customers successful.”

The Beltsville, Maryland-based company provides a cloud-based marketing and public relations software that helps businesses acquire and retain customers. Vocus boasts more than 17,000 annual subscriptions across a wide variety of industries and has offices in North America, Europe, and Asia.

 

 

 

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About the Author

Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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