As you’ll see in the video below, Intel social media strategist Ekaterina Walter is excited by the power of social media to connect us and help us “co-create” the products we buy from brands.
A self-proclaimed “restless soul” with a passion for transcending cultural boundaries, Walter shared her excitement at our SXSW #StartupLife Celebration. She discusses the challenge of scaling social media strategy, whose work inspires her, and why it’s okay to fail – especially for big brands. Watch the video featuring Intel’s Ekaterina Walter.
You can find more of our coverage of the #StartupLife at SXSW here.
Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!