Out of the world’s 130 million out-of-school youth, 70 percent are girls. When a girl in the developing world receives seven or more years of education, she marries four years later and has 2.2 fewer children. This is a humanitarian issue. This is a global stability issue. Changing the trajectory of this is also a massive undertaking; one that Emily Brew has taken on full force.
The Girl Effect, part of the Nike Foundation, is an awareness campaign, fundraising platform, and community mobilizing tool to empower adolescent females to stay in school and out of arranged marriages. The campaign has received support from Warren Buffet, Bill and Melinda Gates, and added more than 300K supporters on Facebook and has had their videos viewed more than 4 million times (the videos are pretty spectacular).
Tech Cocktail had the pleasure of talking with Emily Brew, the creator of the Girl Effect, to learn what elements go into a viral campaign, how she was able to foster such a large community, and why the intersection between the private sector and non-profit is such a powerful combination.