How Neuromarketing Can Boost Your Conversion Rates

By | Jun 7, 2016 at 1:15 pm

Neuromarketing is a relatively new phenomenon in the world of digital marketing. Sure, savvy advertisers and researchers alike have started studying our cognitive patterns in response to marketing stimuli back in the late 90s, yet the science of analyzing our online behavior has just…



Gretchen Rubin On the Relationship Between Habits and Happiness

By | Mar 15, 2016 at 11:57 am

Gretchen Rubin has made a very important realization since her best-selling book The Happiness Project. She learned that, more than anything else, its habits that drive happiness and that the two are very much connected. That realization has led to her most recent book…


All Things Analytics and Excel: An Interview With Wayne Winston

By | Dec 7, 2015 at 6:00 pm

Wayne Winston has consulted for several Fortune 500 clients, developed the statistics tracking and rating system used by the Dallas Mavericks, is a two-time Jeopardy champion, has a PhD in Operations Research from Yale University, and holds numerous teaching awards. He’s also written several books,…


Ellusionist: The Team Behind the Viral Pyro Mini [VIDEO]

By | Dec 3, 2015 at 1:15 pm

Late in November a new gadget went viral. First starting with reddit, then to Twitter and on across the web. The reason? With this particular device you can shoot fireballs from your wrist. Yes, just like Mario have dabbling in a fire flower, with…


How to Get Funded: A Chat with Kaz Shimizu, Investor at KDDI

By | Oct 5, 2015 at 12:30 pm

Kaz Shimizu is an investor in San Francisco at KDDI Open Innovation Fund. Prior to that, he was based in Japan at KDDI where he was in charge of mobile content business with Google. KDDI is Japan’s second largest mobile carrier with 43 million smartphones…




Interview with Doodle CEO Michael Brecht

By | Sep 29, 2015 at 11:00 am

Michael Brecht is the CEO of Doodle, the world’s leading online group scheduling application. His mission is to grow Doodle to a worldwide standard for online scheduling, today the service is used by more than 25 million people monthly and available in 20 languages. The…


How Mentorship Boosts Your Startup Culture

By | Apr 30, 2015 at 11:00 am

The term mentor comes from Homer’s classic The Odyssey. During the ten years that Odysseus struggled to return home from the Trojan wars, Mentor served as a surrogate father to Odysseus’s son Telemachus. Most entrepreneurs understand the value mentors have in their careers. Mentorship can come…


Tobin Moore Talks About Optoro’s Sustainable Reverse Logistics Platform

By | Apr 29, 2015 at 12:30 pm

The retail industry is not, as a whole, a very sustainable one. Think of all the products that get returned that are not re-sellable. Much of this returned inventory gets shipped to landfills. You can’t completely blame the retailers for this, because their primary…


Ben Parr: Understand Your Audience’s Attention [VIDEO]

By | Apr 19, 2015 at 2:00 pm

Understanding the frame of reference of your audience is the one key element that successful websites, journalists, and marketers possess. Earlier this month, Frank Gruber and Ben Parr sat down for DC Sessions, a conversation about Parr’s book, Captivology. “When I went through all…


This Entrepreneur Got $1M From All ‘Shark Tank’ Investors

By | Mar 24, 2015 at 7:00 pm

If you’re a fan of Shark Tank, you know that it’s pretty difficult to get one of the investors to fund an idea. It’s even harder to get all investors to invest, but Charles Michael Yim did just that. On September 2013  Yim, CEO…


How Virtual Reality Can Improve Your Driving Experience

By | Jan 23, 2015 at 2:30 pm

This is a sponsored article by our partners at Ford. Typically we associate virtual and augmented reality technology with fun and games, thanks to Oculus Rift or Google Glass. But Ford Motor Company takes immersive virtual reality very seriously. Ford is the first automaker to use a…


Internship to Entrepreneur: How to Create a Foundation From Your Experience

By | Dec 29, 2014 at 4:30 pm

It’s that time of the year when college students are applying for summer internships. Some are doing it to secure a job after college, some just want it for the experience, and others do it because their parents are tired of them “hanging out”…


Sun Tzu’s 10 Leadership Advice for Startup Founders

By | Dec 26, 2014 at 11:00 am

Chinese military general Sun Tzu is considered one of the greatest strategists and tacticians of all time. He wrote an ancient Chinese military text called The Art of War (a must read) that has been adapted for use in teachings on leadership, politics, and business today….


Jim Kostro: 1 Year, 100 Employees, and Taking the Final Mile Shipping Industry by Storm

By | Dec 18, 2014 at 8:00 pm

A little while ago I wrote about a startup that has nothing to do with tech with the intention of reminding all of us tech-centric entrepreneurs out there that being a startup or entrepreneur doesn’t necessarily include technology as a defining variable. Some of…