Marketing

4 Smart Growth Hacks to Reduce Blog Bounce Rate

By | Sep 23, 2016 at 3:00 pm

Everyone tells you that your startup needs to have a blog. What is more, you were even told that it’s the best way to get more customers/users on board, earn higher revenues and push your name to the world. Yet, when you look at…

Marketing

Can You Find the Hidden Meanings in These 5 Company Logos?

By | Sep 15, 2016 at 10:00 pm

Creating a logo for your brand or business is one of the most important things you can. Not only will your logo represent your brand and business, it’s also something that will be associated with your company for years to come. With so much riding…

Marketing

How to Overcome Content Shock in the Digital Age

By | Sep 15, 2016 at 4:00 pm

In the marketing world, content is king. All marketing strategies are based around the creation of content that resonates with your desired audience. The more useful and actionable your content is, the faster you will reach your online goals through your site or blog. However,…

Marketing

3 Conversion Optimization Tweaks You Can Implement Today

By | Sep 15, 2016 at 9:19 am

Whenever someone lands on your website, you want them to perform a specific action. After all, you’ve invested so much in getting that traffic. When a user does perform the desired action – that’s a conversion. And when it doesn’t happen, well, that means…

Marketing

SMS Marketing Is Still Alive and Well in the Startup World

By | Sep 9, 2016 at 7:00 pm

If you’ve jumped on the digital marketing bandwagon, then you’ll probably know a lot about SEO, social media and back link building. You may even be well versed in terms like SERP, anchor text and domain authority. There’s a lot to know and you might…

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Marketing

How to Split Test Facebook Ads

By | Sep 9, 2016 at 3:30 pm

A huge element in marketing and developing is split testing. How huge? Obama split tested email headlines when fundraising for both presidential campaigns: the headline “I will be outspent” performed 529 percentbetter than the vague “The one thing the polls got right.” He got…

Marketing

7 Free SEO Tools to Powercharge Your SEO Campaign

By | Sep 8, 2016 at 9:01 pm

Every business is actively and obsessively participating in the race to generate traffic, get listed in top ranking in the search engine’s results and in overall drive business to success. This will involve the use of tools that are employed in the seamless and…

Marketing

4 Ways to Combine Internet Marketing with SMS

By | Sep 2, 2016 at 5:05 pm

Internet marketing has evolved since the days of AOL. They used to send free CDs to their email customers. While things have changed significantly since then, the Internet remains one of the most valuable mediums to reach and convert customers. Internet marketers must constantly…

Marketing

3 Technologies Changing the Landscape of Startup Advertising

By | Aug 30, 2016 at 3:30 pm

The power of the Internet is an incredibly effective tool for startups, if it can be effectively harnessed. For some, this is an expensive journey, relying on help from outside professionals. For others, the journey can be self-taught; but the time it takes to…

Marketing

Study: Brand Transparency Is Incredibly Important to Consumers

By | Aug 30, 2016 at 2:30 pm

In a world filled with scandals and conspiracies, transparency goes a long way in facilitating trust. Whether it’s a politician running for office or a person looking for a date on Tinder, honesty is usually the best policy. And if you’re a startup founder…

Marketing

The Key Dos and Don’ts of Influencer Marketing

By | Aug 25, 2016 at 9:08 am

Every niche has its influencers – they may not be Michael Jordan pushing Nike or Ellen  DeGeneres pushing CoverGirl makeup. But in their specific niche, they are respected, and their opinions are valued. Consider, for example, Neil Patel in the niche of content marketing….

Marketing

The Importance of Video When it Comes to Marketing

By | Aug 24, 2016 at 6:00 pm

The goal of all businesses is to achieve self-sustainability and growth. In order to achieve these goals, you need a well-planned marketing strategy to back its services. A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that…

Marketing

7 Little-Known App Marketing Strategies That Drive Downloads

By | Aug 23, 2016 at 9:45 am

Are you looking for clever, little-known app marketing strategies that can drive thousands if not tens of thousands of downloads a day? With cost-per-install campaigns continually rising, marketers must find alternative, cost effective channels to get their apps in front of users. Here are…

Marketing

5 Content Marketing Ideas for Health Tech Startups

By | Aug 22, 2016 at 10:25 am

If you are in charge of the content marketing efforts for a healthcare technology startup, you have lots of challenges and opportunities facing you. Before you start your content marketing efforts, check out these strategies. Add a Human Touch One issue that vexes businesses…

Marketing

The Bootstrapper’s Guide To Content Marketing for Startups

By | Aug 19, 2016 at 12:35 pm

Content marketing is considered one of the most affordable ways to drive traffic and ultimately revenue to your startup. However, when you give it a closer look, you may discover the “not-so-hidden” costs of producing and promoting your own content. Great writers charge respective rates for…

Marketing

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Influencer Marketing Isn’t a Gold Rush

By | Aug 18, 2016 at 6:00 pm

I saw a headline in Forbes.com that made me cringe. It read, “The Influencer Marketing Gold Rush is Coming: Are You Prepared?” I wasn’t surprised at all by the article. After all, AdWeek reported that according to the latest Tomoson poll, over 60% of…

Marketing

YouTube Is Better for Marketing Than You Might Think

By | Aug 17, 2016 at 3:00 pm

For many, YouTube is a go-to resource for tutorials, product reviews, and goofy entertainment. Unfortunately, feeling annoyed by the number of ads that pop-up is part of the experience. It turns out, there’s a reason binge-streaming sessions are being interrupted by an increasing number…