Tips & How To’s

How to Make Your Team Stand Out on an Accelerator Application

By | Mar 26, 2017 at 2:30 pm

When it’s time to consider entering an accelerator program, filling out the application is one thing, but standing out to grab their attention to get accepted is another. Techstars recently asked Lesa Mitchell, the managing director for Techstars Kansas City, and Ted Serbinski, managing director…

Marketing

3 Ways to Localize Your Marketing Campaigns

By | Mar 26, 2017 at 10:30 am

The phrase ‘Think globally. Act locally.’ was coined by environmentalists to get people to strive for a healthier planet by doing meaningful things in their communities. If your business is expanding into other countries, even other regions, it might be a good idea to…

Marketing

How Inbound Marketing Can Turn Your Brand into a Magnet

By | Mar 24, 2017 at 10:30 am

Most conventional marketing techniques are either too expensive or unviable for SMBs and start-ups who wish to make it big. Inbound marketing for a long time was just one of the elements of the core marketing strategy of an organization. But as the digital…

Tips & How To’s

7 Questions to Ask When Looking for an Office Space for Your Startup

By | Mar 24, 2017 at 9:15 am

For startups, establishing your legitimacy as a business is a challenging and exciting phase. Setting up your first office space, for example, indicates that your business is getting on the fast track. It states that your brand is officially here – fresh and ready…

Tips & How To’s

5 Simple Lessons to Keep in Mind on Your Entrepreneurial Journey

By | Mar 23, 2017 at 8:30 pm

You learn a lot of lessons in the entrepreneurial trenches. Whether it’s a stunning success or a miserable failure, these lessons can help you grow your company — and grow as an individual. Anyone who has ever started a company understands the extreme ups and downs,…

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Tips & How To’s

The Top Car Safety Tech and Apps to Keep You Safe on The Road

By | Mar 23, 2017 at 11:20 am

There’s a lot of hype around self-driving cars and their ability to prevent accidents, save lives and free up people’s time. And while their widespread use is still many decades away, not all American drivers are ready for the technological leap. Waymo has said their cars will…

Culture

4 Tips to Help Your Company Culture Attract Top Candidates

By | Mar 22, 2017 at 8:30 pm

As startup owners, my managing partner Andrew Fayad and I know too well the Catch-22 that can affect small companies. To excel, startups need powerful hires who are experienced and innovative, but it’s hard to entice executive-level professionals to swap name-brand careers for something…

Marketing

How Social Media Has Changed Marketing [Infographic]

By | Mar 22, 2017 at 7:00 pm

Social media is an affordable audience building tool that vastly influences an extensive network of users in the quest for products and solutions. As the marketing buzzword of the hour, social media helps marketers find the right segmented audience to hone in on qualified prospects….

Tips & How To’s

5 Questions Successful Founders Would Ask Fellow Entrepreneurs

By | Mar 21, 2017 at 7:00 pm

You have five minutes to pick a fellow successful entrepreneur’s brain. Would you be prepared to ask him or her a question? Time is precious, and it’s always nice to have some questions in mind in case you are ever given such an opportunity. We asked…

Tips & How To’s

3 Ways to Amicably Break Up With a Client

By | Mar 21, 2017 at 2:20 pm

Breaking up is never easy. Feelings get hurt, partnerships are dissolved, and everyone leaves with a bad taste in their mouths. However, it’s important to recognize when a client is no longer the right fit for your company. We asked three entrepreneurs what they think…

HR and Recruiting

The 4 Keys To Any Successful Employee Wellness Program

By | Mar 20, 2017 at 11:20 am

Most people can recognize the importance of health, happiness, and productivity. All three related concepts breed into one another and have an opportunity to be delivered to companies willing to foster a corporate wellness program for their team. The health benefits of corporate wellness…

HR and Recruiting

7 Ways to Boost Motivation In Your Team

By | Mar 18, 2017 at 2:30 pm

It’s not just their leadership skills that will soar. Your business will too. As a business owner, it’s not just the job make budgeting decisions, sign the paychecks, and promote production and sales. It is also part of the job to motivate your team to…

Tips & How To’s

Why You Need to Rethink Your Infographics Strategy in 2017

By | Mar 16, 2017 at 2:20 pm

Your content marketing operation probably involves infographics: data- and fact-rich graphics illustrating key marketing messages. Unfortunately, your infographics could be missing the mark. Infographics are particularly prone to common content marketing mistakes. Since infographics are relatively cheap to produce, marketers often opt for a…

Marketing

Why You Need a Growth Marketing Framework

By | Mar 16, 2017 at 10:30 am

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by…

Finance

6 Financial Tips to Help Save Money While Building Your Startup

By | Mar 15, 2017 at 10:30 am

Preparing to launch your startup takes more than motivation and time. It requires quite a bit of capital to get things going and even more to maintain operations in the future. Before you even think about setting up shop, experts recommend that you have…

Marketing

What Retailers Get Wrong About Cross-Device Marketing

By | Mar 14, 2017 at 7:00 pm

Multi-device channels are the new frontier of digital marketing. In 2014, eConsultancy reported that over 40 percent of all consumers are multi-device users. That figure has risen sharply in recent years, so retailers must know how to engage with their customers on multiple devices to…

Culture

The Secret to Building a Healthy Audience? Act Like You’re Dating Them.

By | Mar 14, 2017 at 12:50 pm

In 2017, the concept of trust is more important than ever. Countries around the world, from France to the U.S. to South Korea, are increasingly politically polarized. Online, communities rally together, muting or bullying those who don’t agree. Those who can build trust among their followers…