Tips & How To’s

7 PC Security Practices to Safeguard Your Personal Info

By | May 2, 2015 at 4:00 pm

There are many threats to your computer’s security. Don’t wait for an attack to strike: protect your computer with the best antivirus software you can find. Good PC security practices ensure that your personal information remains safe. Learn how these 7 PC security tips…

Tips & How To’s

How to Optimize Your Company’s Mobile Customer Service

By | May 2, 2015 at 10:00 am

Web presence is an important factor for companies, helping them to promote their image and branding, as well as potentially attract new customers and clients. This web presence can be achieved through many ways, including company websites, social media marketing, search engine marketing. And,…

Culture

41 Startups Share How They Motivate Their Teams

By | Apr 30, 2015 at 8:26 pm

What is the best way to motivate your employees? According to a recent survey conducted by TechnologyAdvice, more than 30 percent of those surveyed consider flexible schedules and the option for remote work as the top perk that people desire from employers. In the…

Marketing

Merging Your Business Processes with Online Marketing

By | Apr 30, 2015 at 9:00 am

If you want to survive and thrive as a company in the modern business landscape, you must incorporate yourself into the online world. Everything from marketing to sales conversions is happening online. The generation of people who have grown up on computer technology are…

Culture

10 Rituals for Remote Teams

By | Apr 29, 2015 at 10:00 am

Remote teams have freedom and flexibility, but they’re also at risk for disconnection and discontent. But because you don’t see your team in person, these problems can linger unnoticed and impact productivity and morale. Our team at Tech.Co is mostly remote, and we have…

Startup Competition_Green 300×250

Tips & How To’s

How to Sell Your Boring Service Without Being a Bore

By | Apr 28, 2015 at 8:00 pm

You’ve heard all about how content marketing is the next hot thing, right? How the way to your customers’ hearts is by providing them with engaging, interesting content that speaks to their interests, convinces them to spend their time with your website, and ultimately,…

Marketing

5 Ways that Webinars Outperform Ebooks for Content Marketing

By | Apr 27, 2015 at 6:00 pm

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience members. For top-of-the-funnel (“TOFU”) content marketing, blog posts and social media activity undoubtedly rule the…

Tips & How To’s

4 Ways to Hire and Maintain the Best Creative Talents

By | Apr 27, 2015 at 10:00 am

Every company out there is interested in innovation, and innovation comes from creativity.  The problem is how to find and keep the brightest minds working for your company. Whether you are hiring a creative copywriter, animator, or marketing executive, here are four ways to help…

Tips & How To’s

5 Tips for Nailing Your Next Client Presentation

By | Apr 26, 2015 at 10:00 pm

One of the most difficult things to do in business isn’t so much coming up with a viable idea as it is being able to present that idea to your clients (and, hopefully, get their approval). For many business professionals, this remains an elusive…

Tips & How To’s

Three Ways to Globalize Your Business Right Now

By | Apr 26, 2015 at 10:00 am

Across all industries, businesses continue to challenge themselves with the question: how can we expand globally in order to help our business flourish? It’s an important question, as I have learned, and one that has no easy answer. However, through my experiences as an…

Tips & How To’s

10 Ways to Optimize Your Brand for the Digital World

By | Apr 25, 2015 at 8:00 pm

Digital devices have made their way in our lives. Laptops, smartphones, mobiles and tablets have enabled us to remain connected with the digital marketing channels all the time. Brands have to revamp their current marketing strategies in order to reach audiences who are spending…

Tips & How To’s

5 Mistakes that Will Kill Your Startup

By | Apr 24, 2015 at 9:00 am

Going from yet another startup to an internationally renowned business is a rocky road. While the entrepreneurs are often considered optimists (as who else pours their heart, soul, and cash into something that has 50% chances to sink in the next 5 years); optimism…

Tips & How To’s

What Startups Need to Know About Content Marketing

By | Apr 23, 2015 at 9:00 am

As the leader of a VC-backed startup, you’re on the clock to build a brand that wows customers and investors. But tackling branding, corporate communications, sales, lead generation and PR separately isn’t cheap or easy. You need one strategy that can drive all of…

Culture

Why Tech Founders Should Always Put Family First

By | Apr 22, 2015 at 6:00 pm

I recently read an interesting post by Devon McDonald of OpenView on how tech companies should help employees find a healthy work-family balance. McDonald has been able to find a balance thanks to OpenView’s work culture of always putting family first. In fact, companies should encourage both women and men…

Marketing

Loot App Lets You Earn Money from the Palm of Your Hand

By | Apr 21, 2015 at 7:00 pm

The concept of earning money for doing basic tasks such as filling out an online survey is not a new one. In fact, there are several websites that are dedicated to this basic purpose, but most of them provide points for gift certificates instead…

Tips & How To’s

Before Quitting Your Job, Read These 35 Startup Tips

By | Apr 21, 2015 at 2:00 pm

The startup life is alluring for many; in particular, it’s a goal desired by those wanting to work for themselves. However, while the prospect of having no boss and working according to one’s own terms is certainly enviable, the entrepreneurial life has with it…

Productivity

Boost Your Productivity With Multiple Screens [Infographic]

By | Apr 20, 2015 at 2:00 pm

Someone once told me that if I wanted to be productive I should set up an additional monitor in my desk. At first, I found that idea hard to believe because, as a procrastinator,  it would probably encourage multitasking. I thought that by switching attention from…