Tips & How To’s

5 Tips for Content Marketing to Promote Your Startup Brand

By | Jun 30, 2016 at 9:00 pm

Content marketing to promote a startup can be challenging, but rewarding work. The best content marketing covers all types of media that’s used to promote or engage with an audience – articles, blogs, infographics, images and tweets. Whatever your chosen medium is, just remember…

Marketing

4 Types Of Content That Attract Customers

By | Jun 30, 2016 at 8:00 pm

Content is king. You’ve heard it from every business owner when they’re first starting out. And while this is true, there are plenty of content types that will not convert because they don’t make customers pay attention. Whether it’s a lack of genuine information or…

Marketing

How Important Is Off-Page Optimization in SEO?

By | Jun 30, 2016 at 7:00 pm

SEO often begins with on page optimizations such as building high-quality content, improving page load speed, and incorporating keywords with site-wide elements (title tags, meta descriptions, etc.). After this, you can proceed with your link-building campaign and spread the word on your website. Link-building…

Tips & How To’s

The 4 Digital Tactics Your Startup Should Utilize

By | Jun 29, 2016 at 7:00 pm

The digital world is still seen as a black art by many businesses, particularly start-ups trying to set up their first business. Many are slow to embrace new technologies even those that are well established as strong marketing channels. It’s easy to see the…

Tips & How To’s

11 Entrepreneurs Share the Importance of Social Media for Their Business

By | Jun 29, 2016 at 5:00 pm

This article is sponsored by Comcast Business, but all opinions belong to the author. In the early aughts, people turned to Myspace as their primary social media tool. And, while it quickly became a popular platform, it wasn’t until the rise of Facebook and…

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Tips & How To’s

What Startups Should Do to Benefit from Local SEO

By | Jun 28, 2016 at 9:00 pm

Google has researched local behavior and discovered that 50% of users who make local searches actually visit the store in question within a day. This is a massive conversion rate previously unheard of. For startups, it represents a golden opportunity to bring in your first…

Tips & How To’s

These Are the Skills to Master for Long-Term Success

By | Jun 28, 2016 at 3:00 pm

No matter what industry you’re working in, finding long-term success can depend on a multitude of factors. It isn’t just a matter of adaptability, skill, or hard work when it comes to finding success – it’s also dependent on the other skills that make…

Tips & How To’s

Tips to Increase Your Brand Visibility

By | Jun 28, 2016 at 9:57 am

You will probably never be the next Coca-Cola or Kleenex. And that’s okay. Your goal is growth, new and repeat customers, and regularly increasing profits that meet your revenue goals. To get that, you know you need to spread your brand, locally, nationally, or…

Tips & How To’s

How to Optimize Your Digital Marketing Efforts

By | Jun 27, 2016 at 9:00 pm

Progressive marketers are always willing to test new channels that can initiate conversions. Digital marketing is a continuously evolving and rapidly changing market where marketers need to be innovative and creative in their approach. And whether or not companies recognize the value of this kind…

Marketing

Your Brand Needs to Take More Risks with Its Messaging

By | Jun 27, 2016 at 3:45 pm

Netflix recently launched a campaign in France encouraging fans to face swap with characters from their most popular shows. The Face Swapping trend is relatively new but has really blown up in the first half of 2016. By utilizing this online fad, Netflix were…

Marketing

Blogs Are Better Than Press Releases For Startups

By | Jun 24, 2016 at 7:00 pm

Startups make for great stories. And in the business world, a story can go a long way in selling a product. It’s undeniable that blogging is the best way to get a startup story told, considering the audience reading blogs have a finely tuned sensor ready to…

Productivity

These Chrome Extensions Will Make You More Productive

By | Jun 24, 2016 at 6:00 pm

The most popular browser available on both desktop and smartphone is Google Chrome – and for good reason. Research shows that Chrome has more than 65 percent active users of the total amount of desktop browser users, improving and adding new features to help increase the…

Marketing

4 Modern Tools to Improve Marketing at Your Startup

By | Jun 24, 2016 at 3:30 pm

Every day, new tools make marketing possible for entrepreneurs to get their brand in front of a massive audience. Whether it’s a new method to generate online traffic, or to approach analyzing industry relevant information, the power of marketing has reached an entirely new level of…

Tips & How To’s

How to Win Over Millennials With User Generated Content

By | Jun 24, 2016 at 2:00 pm

If you want to build long lasting relationships with your customer base, the key is establishing trust. If your audience is millennials, gaining that trust can be tricky. Millennials aren’t going to be won over by your claims as easily as their parents were….

Tips & How To’s

5 Things to Take Care of Before Starting a Business

By | Jun 24, 2016 at 11:00 am

When it comes to starting a business, a lot of people are tempted to say “Screw it, let’s do it!” And while spending too much time in preparations can often be a hinderance to success, a little preparation can go a long way. After…

Tips & How To’s

8 Ways to Hack Facebook Algorithms

By | Jun 23, 2016 at 5:16 pm

Today, at VidCon 2016, the president of social media agency Jumpwire, Gavin McGarry, gave a presentation titled “Hacking The Algorithm – Inside Facebook’s Secret Promotional Code.” It’s packed with facts about navigating Facebook’s unwritten rules, and McGarry was even kind enough to post the entire…