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Tech Cocktail

Why It’s So Important to Keep Your Customers Happy

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Keeping customers happy is your biggest asset as a business. If you’re not yet sold on the idea, consider that a 2 percent increase in customer retention has the same effect as decreasing costs by 10 percent. Not only that, but it costs over six times more to get a new customer than it does to keep one. Clearly,… Read more »


Good.Co is Creating Happier Employees By Solving the Culture Fit Problem [VIDEO]

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The video below is part of an interview series we did at SXSW 2014. Our SXSW Startup Celebration was sponsored by .CO, CEA, Revolution and LivingSocial. We thank them for their support! According to Jonathan Wylie, 77 percent of Americans are disengaged at work. This isn’t to say that they’re necessarily bad at their jobs, they’re merely feeling, you know,… Read more »


Is Your Startup Future Looking Bleak? It Might Be Time to Pivot

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When the app I’d spent a lot of time and energy developing didn’t take off, I felt like I’d reached a standstill. DailyFeats encouraged users to make positive changes, like eating healthy, volunteering, or spending time with family. Although my team had partnered with insurance companies like Cigna and brands like Walgreens to offer rewards,… Read more »


Ultra Music Festival Survival Apps

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Miami, Ultra Music Festival is upon us and there is no escaping the annual musical festivity. For some, the time has come to grab their dancing shoes and go on a 72-hour dance-infused trip like no other. For others, it’s a nightmare to avoid at all cost. If you’re an Ultra fan, you know that… Read more »



3 Job Candidates You Should Stay Away From

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Every company, no matter the industry, is going to be plagued with less-than-stellar applicants when trying to fill a job opening. The same rings true for startups. As cited in Economic and Workforce Development: New Realities for a New Millennium, 60 percent of new jobs being created will require skills held by only 20 percent… Read more »


“Hope is Not a Strategy” Q&A with Peter Shanley

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If you are part of a startup, you probably consider Eric Ries’ Lean Startup your startup bible and its scientific principles, startup commandments. Principles of the Lean Startup include: Entrepreneurs are everywhere Entrepreneurship is management Validated Learning Innovation Accounting Build Measure Learn We caught up with Lean Startup proponent Peter Shanley, principle of Neo, a… Read more »


5 Key Scheduling Tips for Managers

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Managing a business and employees who come with it can be an exhilarating adventure, full of rewarding and enriching experiences. However, it’s not an easy task that anyone can just pick up overnight. To help you lessen your management burden and assist you in managing your staff, here’s a compilation of five top management tips… Read more »


Debt Ain’t A Dirty Word

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In the young startup space, it is acknowledged that finding investors is the Holy Grail. Oh those many hours of listening to presenters at conferences and reading the forests of articles written or how-to’s created – on better success at raising capital through investors. In truth, all this attention to finding investors can lead an… Read more »


Lionel Messi Surprises Fans on a Google Hangout

SWOL

Miami-based startup SWOL (Soccer Without Limits) and Google teamed up with Ballon D’or-winning Argentine soccer superstar Lionel Messi to surprise the player’s fans. This happened during a Hangout video session last week as a surprise to a group of unsuspecting soccer journalists and Barcelona fans. The Google Hangout panel included Sports Illustrated senior writer and New York Times… Read more »



10 Things PR Can Do For Your Startup

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Public relations are not properly understood by people today. Even if this domain of activity has been around for a long time, it is a shame to say this, but a lot of companies invest money in something else simply because they do not properly comprehend the importance of public relations. Bill Gates said: “If I… Read more »


4 Risks to Consider Before Moving to the Cloud

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Cloud computing technology is one of the most popular new technologies, and it has become widespread within a very short duration. Technologies are meant to simplify human efforts and deliver convenient usage of their products and services. There is no doubt about the fact that cloud computing has delivered a revolutionary solution to a wide range of… Read more »


3 Presentation Fails Entrepreneurs Can Avoid

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Entrepreneurs find themselves giving presentations often. From pitching at startup events to introducing your product to potential investors, being able to deliver a solid presentation is a useful skill for any entrepreneur. However, presentations can go awry as a result of technological problems and, of course, as a result of the human element. The technological… Read more »


Bring Your Own Device – 6 Steps for a Successful BYOD Program

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With smartphone use slated to reach 2 billion in the coming years, it’s no surprise that more than 65 percent of workers consider their personal mobile devices to be the most critical work device. The proliferation of mobile devices has encouraged employees to access work-related information on corporate networks through their personal smartphones and tablets. With the… Read more »


4 Tips For Startups Hiring Freelancers Online

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Let’s face it, hiring freelancers is a cost not every seed-stage startup can afford. One important lesson I have learned from my own experiences at an early-stage startup is that every dime counts, which is why I quickly familiarized myself with Elance, oDesk, Fiverr and Freelancer. Many startup founders are apprehensive about hiring professionals online. However, budget… Read more »