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Tech Cocktail


How to Mold an Inbound Marketing Company Culture

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Despite our efforts of trying to keep up with continually advancing technology, it always seems like we’re playing catch up in order to make sure our marketing doesn’t fall flat as a pancake. Before the Internet, it was simpler to grab the attention of a television viewer with commercials and advertisements. While this kind of… Read more »


Albus Dumbledore’s 10 Magical Quotes for Startup Founders

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I don’t care if your child is reading it, or if you are secretly a fan of J.K. Rowling’s Harry Potter series. The series contains lessons on leadership and life that you can take directly to your startup. The wise old Albus Dumbledore, Headmaster at Hogwarts School of Witchcraft and Wizandry, somehow has all the right… Read more »



Pitch Deck Podcast Inspires Startups to Sharpen their Capital-Seeking Game

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Gavin McCulley noticed a problem. Founders have a difficult time raising capital. This is nothing new to people living startuplife, but it doesn’t mean that this problem needs to be perpetuated. Sometimes, the difficulty lies in the fact that the business dosen’t deserve or warrant being funded, but MANY times you’ve got a great team, a great concept,… Read more »


Season 2 of Emmy-Nominated ‘The Future Starts Here’ Premieres Today

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The Emmy-nominated online series, The Future Starts Here, premiered today. Created by Webby Awards founder and filmmaker Tiffany Shlain, the series documents what it’s like to be a person living in our modern, digital age, exploring the ways through which technology has affected the ways we interact with the world around us. “For our second season,… Read more »



Photo Editing Options in the SnapChat World

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We can all see that visual media is storming our world, especially through the rise of social media giants like SnapChat, Pinterest, and Instagram. As we become drawn towards communicating through photos, check out the newest photo editing programs to keep ahead of the photo game. What’s new for desktop? Picktorial has gained a lot of… Read more »


9 Signs You’re Burning Out and Jeopardizing Your Startup

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The saying goes something along the lines: An entrepreneur is someone who works 23 hours a day for themselves to avoid working one hour a day for someone else.  You know it is true, and that mindset is ingrained in the startup culture. It’s not easy adapting to the workflow and emotional fluctuation of being part of a startup,… Read more »



Big Data and Small Business: Tips for Success

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Many small businesses assume that they don’t have access to, or the ability to manage, big data. However, big data is not a resource limited to the enterprise. Using big data to enhance business operations and opportunities is something your competitors may already be taking advantage of to gain the upper hand. Small business owners… Read more »


Five Shopping Cart Mistakes That Will Drown Your Sales

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What’s the goal of every online business? Make huge sales. You must pay attention to some essentials in order to accomplish that task. Have a persuasive landing page. Write a compelling sales copy. Organize a smooth checkout process. This last one is especially important — carrying your customers from first to the last step without them… Read more »


4 Ways Entrepreneurs Can Bootstrap Continuing Education

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In a world largely driven by a digital economy based online, it’s easier than ever to start a business with little to no overhead. Bootstrapping reduces your financial risk and allows you to get set up and running quicker than you’d be able to do if you were waiting for funding from outside sources. But… Read more »


Top 8 Ways to Ensure Your Crowdfunding Campaign Is a Hit

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Want to start your own business but don’t have the required funds? I bet you’ve already started looking at various funding options that can get you out of your rut. You’re also probably thinking of going the conventional way and approaching the bank for a loan. But have you considered other more modern and hi-tech… Read more »