To Drive App Growth, Focus on Users’ Micro-Moments

By | Aug 2, 2016 at 2:30 pm

There’s an app for that. For anything and everything, there are dozens and even hundreds of apps that perform similar functions. And every day, there are new apps hitting the market in search of users. If you’re a brand or a developer trying to…

Tips & How To’s

What Are the Best Times to Post Content on Social Media?

By | Aug 1, 2016 at 5:00 pm

Remember the last time you wrote a really great article for your website or blog and wanted to share it with the rest of the world? Of course, you do — after all, it was a great work of art! Now my question is……

Tips & How To’s

3 Important Marketing Strategies for Data Scientists

By | Aug 1, 2016 at 4:00 pm

Information is the most valuable resource in the digital age. It can yield new customers, maintain interest in old customers, and inform on how new products should develop over time. Unfortunately, data analytics professionals don’t have a clear plan on how to turn their knowledge into…


Stop Feeling Overwhelmed with This One Productivity Hack

By | Aug 1, 2016 at 1:24 pm

As you build your companies, your careers, your families, your communities, and yourselves, you will at one point or another find yourself overwhelmed. We see it in the startup world often, but the advice is usually to hustle more, put in more hours, or…


How to Build a Marketing Strategy for Millennials

By | Aug 1, 2016 at 10:21 am

Businesses are still trying to “come to grips” with the millennial generation. It is one like never before, and more than one e-commerce company is struggling to get a market share of this demographic. Content marketing is certainly the key, but knowing the what,…


Tips & How To’s

The 8 Steps for Implementing a New Technology Plan at Your Company

By | Jul 30, 2016 at 3:00 pm

This article is sponsored by Comcast Business, but all opinions belong to the author. So, you’ve got an idea for a company. But, before you go about actually starting your business, you have to put a lot of consideration into the technology plan that…

Tips & How To’s

4 Email Marketing Tools You Never Knew About

By | Jul 29, 2016 at 7:00 pm

The world of email marketing is a fickle one.  It’s an area that every business person knows they should take advantage of, but so many tools and tactics are required in order to make it truly effective. So where do you even start? It’s…

Tips & How To’s

7 Ways to Ditch Unicorn Culture, According to the Co-Founder of Basecamp

By | Jul 29, 2016 at 5:00 pm

David Heinemeier Hansson, as the co-founder of Basecamp and the creator of Ruby on Rails, knows what he’s talking about. He recently gave an interview, posted on Signal v Noise, in which he discussed the unicorn startup culture, calling it an “echo chamber” that startup…

Tips & How To’s

Startups Direly Need More Abstraction

By | Jul 29, 2016 at 4:00 pm

Using the concept of abstraction in our daily lives might sound a little odd at first. After all, it is a little… abstract. How applicable is it to real life? In a recent article, Vesper’s Jimi Smoot breaks down just how essential the abstract is to…


How to Start Your Influencer Marketing Campaign

By | Jul 29, 2016 at 10:15 am

If you have never heard about influencer marketing, it is long past time to get on the trend. Influencer marketing is one of the most powerful advertising methods available today; 90 percent of consumers trust peer recommendations, compared to only 33 percent who trust…

Tips & How To’s

Don’t Let Discounts and Deals Ruin Your Ecommerce Startup

By | Jul 28, 2016 at 8:00 pm

Sales, promos and special deals are every customers three favorite words. It’s hard to resist the temptation of checking out the most discounted offers when they’re sitting right there in front of your face. But as a retailer or ecommerce business owner, you probably don’t…


27 Content Marketing Tips That Lead to Startup Success [Infographic]

By | Jul 28, 2016 at 3:00 pm

In business, we often hear about the importance of driving traffic to your website. Of course, that isn’t enough – your content marketing has to be useful, while still delivering real benefits to the readers. If they aren’t engaged, then they won’t come back…


7 Marketing Tips for Startups in the Hospitality Industry

By | Jul 28, 2016 at 10:25 am

Are you struggling to put together an effective marketing strategy for your hospitality related startup? Businesses in the hospitality space have very unique needs when it comes to marketing. Here are 8 tips that you can use to get things off the ground. Remember…

Tips & How To’s

The Importance of Web Security for Small Businesses

By | Jul 27, 2016 at 10:00 pm

The ease of technology and digital media have leveled the playing field for small businesses. Now, they have the tools needed to compete in terms of promotion and marketing alongside big players in the industry, while also selling their products and services to larger…


Manage Your Freelance Business Better with These Tools

By | Jul 27, 2016 at 9:21 pm

Let’s admit it – we often want to be taken more seriously as freelancers. While telecommuting and remote jobs are on the steady rise, some folks still think of freelancers as a more affordable, less professional substitution to hiring an agency. Let’s break that…

Tips & How To’s

The 5 Most Common Mistakes Startups Make While Prototyping

By | Jul 27, 2016 at 2:30 pm

San Francisco-based design and development studio Yeti just released a white paper detailing the ins and outs of prototyping, an essential early step in any developer or designer’s process. Lean startups should take note, as they’ll need to stay on top of the best practices in order to reach…

Tips & How To’s

The One Essential Tip That Late-Career Entrepreneurs Need

By | Jul 27, 2016 at 11:00 am

The average successful startup founder is about 40, and they’re all working with different strengths and weaknesses than the younger crowd. They have a lot more knowledge about their industry, for instance, but they can’t pull nearly as many all-nighters to put together their business….