Facebook’s Timeline removes the all-important Landing Page: What should businesses do now?
Mar 27, 2012
Facebook recently introduced the Timeline format for personal accounts, which organized users’ activity according to the time it took place. A similar format was then rolled out for business pages. The new Timeline can have a big impact on the way businesses manage their Facebook account. On March 30th, 2012, Timeline will be rolled out to all business pages whether they like it or not.
Brands were getting used to the old format where they could customize the landing page and actually have users like the page before getting any further information. This format provided a lot of flexibility in terms of customizing the landing page and lending the image of the brand to the page.
Timeline, on the other hand, provides a host of other features to business pages. The change in design comes with a set of opportunities for brands to present themselves to users in an engaging way. People no longer want to see automated posts and uninteresting news on their favorite brands’ Facebook pages. Now they want to listen to a story, so brands must share their stories to keep the audience engaged and coming back. Timeline is their new storyteller.
Facebook and Social Apps start-up Hy.Ly has created an e-book outlining the opportunity that Facebook’s Timeline for businesses presents to engage existing fans and lure new ones to the page. The e-book acts as an essential guide to effectively utilizing the new format to meet online business goals. You can find in-depth technical instructions on switching to the new format and utilizing the features to attract and retain fans.
The level of detail covered by the e-book is really helpful for any sized business to get started with meeting online goals. Some of the lessons that you will take away from the book are:
- Mobilize your fans to action and increase conversions
- Leverage the new “apps and likes” section to boost ROI
- Use pinned posts to generate new leads
- Structure your timeline to showcase your brand’s success
- Use App thumbnail images to amplify ROI