FashionTEQ Launches Smart Jewelry for Women On the Go

June 4, 2014

10:30 am

It is obvious that wearable tech is booming. According to a recent study, retail revenue from wearable technology is predicted to jump from about $1.4 billion in 2013 to as much as $19 billion in 2018. But some of the options in the market are not exactly fashionable.

With this in mind, FashionTEQ, a wearable technology company based in Orange County, California, launched a campaign on Indiegogo for their new collection called Zazzi. By utilizing low-energy Bluetooth technology, Zazzi jewelry accessories syncs with a smartphone to remain connected at all times. Users receive alerts from their smartphones in their desired piece of jewelry,  which can be a vibration or just an image.

“Technology is such an integral part of our everyday lives, but there’s nothing out there tailored to match our personal styles or self-expression,” said Judy Tomlinson, CEO and founder of FahionTEQ. “The Zazzi smart jewelry collection enables women to accessorize and remain fashion-forward all while still being connected to their technology.”

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It also enables women a discreet way to stay connected while leaving their phones inside a purse, bag, or back pocket. Prices for any Zazzi accessory starts at US$199. But people can pledge less and get a goody and still support the company.

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Camila is a writer and community manager for Tech Cocktail in Miami. She has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.


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