March 16, 2015
Today in New York City, Fitmoo announced the launch of a next-generation social network for fitness. Fitmoo is built on a social framework and features a proprietary endorsement feature that allows anyone to turn their social media following into a business to capitalize on a portion of the $105 billion fitness industry and to become, in essence, “fitness entrepreneurs.”
Integrated with channels like Facebook, Instagram, Pinterest, Twitter, and Google, anyone can create a Fitmoo login by visiting the website or by downloading the Fitmoo mobile app on the AppStore or GooglePlay. Merchants can also apply to sell on Fitmoo by going to about.fitmoo.com/brands.
“Built on top of a social framework, Fitmoo is an entirely new distribution concept coined ‘social distribution.’ Using Fitmoo’s proprietary ‘endorsement’ feature, influencers have an opportunity to turn their followings into a business,” said Jeff Dyment, founder and CEO of Fitmoo. Along with shopping, selling, and getting compensated for referrals on Fitmoo, users can socialize, search and discover people, gyms and brands, create and join groups and document their fitness journey. “Fitmoo aggregates the fragmented fitness community into a one-stop-shop for everything fitness.”
Dyment notes that the existing model for distribution of goods and services is inefficient, resulting in unsold inventory, unnecessary expense and limited exposure to new customers. Examples of ineffective distribution are the estimated $5.8 billion left on the table annually from unsold spots in fitness classes, the estimated $7.3 billion spent on wholesale distribution of fitness apparel, gear and products, and the $19.66 billion turned over every year of gym memberships. Democratizing distribution through social networks, Fitmoo provides a solution for merchandise to get distributed to a global audience of active lifestyle participants who evangelize and socialize what they love, including gear, apparel and nutrition products. Fitmoo evens the playing field for smaller brands, gym operators and event managers who typically have limited capital resources, by offering a low-/no-cost means to distribute product.
“Brands and merchants now have direct access to massive armies of like-minded shoppers and distributors, directly and through social influencers, that they can target and incentivize without having to build elaborate or expensive technology solutions themselves,” said Dyment. “Fitmoo is simply connecting everyone with an industry leading technology platform that allows for these connections to result in sales and earnings for the brands and the referring party.”
For the first time, fitness brands can now distribute through their most loyal customers while social influencers can engage and activate their networks in new ways, all while creating a real revenue stream for themselves. The larger their network, the more they can earn.
Fitmoo is being developed as a brand-neutral platform, setting its sights on ease of use and availability to all, regardless of social or lifestyle preferences. The company neither endorses athletes nor brands, apps, hardware or software solutions. Rather its business model is to be the technology platform that connects fitness-minded people with people, brands with customers, and influencers with fans, allowing them to form connections, have fun and make money.
Fitmoo plans to roll out added features and services in phases, including discount codes, custom commission structures, class and event registration, workout tabs, universal membership options, check-ins and even fitness dating.
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