Phone2Action yesterday announced that former DC Mayor Adrian Fenty, Senior VP of Political Communications for Clear Channel Communications and cofounder of Ruck.us Nathan Daschle, and senior visiting fellow at the Urban Land Institute Gabe Klein, have joined the company’s board of advisors.
“These leaders have led some of the country’s most innovative businesses, governments, and organizations,” said cofounder and CEO Jeb Ory in a statement. “The board brings an outside-the-box mentality united with pragmatic experience of what works – which matches with what Phone2Action seeks to do in the field of civic engagement.”
Phone2Action provides a mobile, digital solution to social advocacy. The company’s platform aims to attract and engage supporters with in-the-moment calls-to-action. The new advisory board will help lead the DC-based statup to grow into new industry verticals in advertising, new media, technology, and consumer services. “Phone2Action’s…use of mobile marketing technologies is creating new transparency in the marketplace and helping organizations drive hundreds of thousands of new supporters into their ranks,” commented Daschle on some of the possibilities for the platform.
Since leaving mayorship of DC, Fenty has had some experience with startups, serving as special advisor at VC firm Andreessen Horowitz and holding advisory and business development roles at Rosetta Stone, Everfi, and Capgemini.
“I’m excited to join Phone2Action’s board as an advisor,” said Fenty. “As a former mayor of the nation’s capital and from my current perch in the tech economy, P2A’s technology is proven, it makes a difference in people’s lives, and they are creating ways to measure advocacy and advertising in ways that are effortless and have not been possible before.”