July 20, 2011
If you’re a game developer, understanding how players interact with your game – and your brand – is an invaluable asset. Driving customer loyalty, let alone finding the unique differentiator that defines your game from the rest, is vital to making it in the gaming industry. New Chicago-based startup Game Loyalty provides metrics that focus specifically on game analytics and player loyalty.
A subsidiary of Core Analytics, LLC, Game Loyalty utilizes semantic and cloud-based technology to deliver real-time metrics on players. Combining data mining and predictive modeling, the platform provides data-driven player insights and leverages those analytics to optimize your game’s future development.
Game Loyalty can also help you drive the promotion of virtual good sales, cross-sell non-virtual branded goods, and determine overall brand loyalty for your players. The analytics tool works on a “loyalty matrix” that evaluates players for 9 different types of loyalty, and the BrandMeter™ algorithms that support Game Loyalty are based on consumer psychology, sociology, and retail theory. That means that platform’s metrics are fully actionable in terms of measuring the impact of your brand strategy efforts.
For now, Game Loyalty’s site is still under construction, but the team will be demoing at our 5th Anniversary Bash tomorrow in Chicago. Make sure to stop by, meet them, and get a sneak peek at what they have in the works. Game Loyalty is expected to go live in a few weeks.
You can go to Core Analytics for more information, or check out the company’s blog here. Over the past few years, founder Kim Chulis has done some demos on brand activation and game loyalty at SXSW and SemTech, not to mention organizing monthly Chicago and Bay Area Web, Social and Game Analytics Meetups, so make sure to check those out, too.
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