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Tech Cocktail Las Vegas

Former Baltimore Raven Launches a Startup in Vegas

Fluencr

As an ex-NFL player, Gerome Sapp didn’t have trouble getting meetings to pitch his startup. But then he ran into another problem – what he calls “athlete syndrome.” Were people really interested in the idea, or did they just want to meet a former Colts and Ravens player?

“People stereotype me as just an athlete,” says Sapp. “It was kind of frustrating going into those early meetings when people just wanted to talk football with you. It’s like . . . I’m here to talk to you about Fluencr, not getting the game-winning interception – that’s a different conversation for a different day.”

Gerome Sapp

So after every meeting, Sapp would figure out what he could learn from it. He would learn the answers to questions that he had stumbled on; he would perfect his delivery so he sounded like an industry insider. He didn’t want anyone brushing him off as just an athlete.

And it worked. Today, with funding from the VegasTechFund, Sapp and his team of two developers are launching Fluencr and working with big brands like UFC Gyms, the Salvation Army, and Under Armour. Their startup is democratizing endorsements: it lets regular people earn free products and services for promoting a brand on social media.

In the NFL, Sapp had done endorsements for companies like Nike and Under Armour. But he saw that brands weren’t really measuring how successful his endorsements were. So Fluencr actually measures that: you post about a brand on social media, and then it tracks all the actions you generate, like comments, retweets, likes, clicks, or purchases. All of those translate into points – and free stuff – for you. The nice thing is that you don’t have to share any pre-scripted posts or links: you can just talk about the brand like you normally would, but get credit for it. It works on Facebook, Twitter, Instagram, YouTube, and Foursquare.

Sapp was a finance major at Notre Dame before going on to play professional football. He always had an interest in business, so he spent some of his time off at Harvard Business School doing an executive education course in business management and entrepreneurship studies. When his NFL career came to an end due to a torn hamstring, he started his own apparel company.

Looking back, Sapp now sees how similar sports and entrepreneurship are – starting with the risk. As an athlete, he was constantly in danger of getting injured, benched, or cut.

“In the NFL, the contracts weren’t guaranteed. It was always, ‘What is tomorrow going to bring? How can you better yourself so you’ll be around tomorrow?’ Because there’s always someone waiting to take your job – and they’re always looking to replace you. And as an entrepreneur, it’s not about what you did today or yesterday – it’s what you’re going to do tomorrow.”

The culture in both industries is something akin to “improve or die.” Mistakes are welcomed, but if you make the same ones over and over, you probably won’t survive.

“I learned to manage risk and not fear the unknown,” Sapp says. “So when I had a dream and an idea and a vision, it was easy for me to step out and do it because I’ve been taking risks my whole life as an athlete.”

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About the Author

Kira M. Newman is a Tech Cocktail writer interested in entrepreneurship, work-life balance, and positive psychology. Since 2011, she has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America. Follow her @kiramnewman or contact kira@tech.co.

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