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GoldieBlox’s Lindsey Shepard Tells the Story of a $4 Million Super Bowl Commercial


This year, toys-for-girls startup GoldieBlox won a rather expensive prize: a $4 million commercial during the Super Bowl.

Thanks to Intuit, their 30-second ad reached millions of viewers and helped raise GoldieBlox’s profile. The GoldieBlox line of toys can now be found in stores nationwide, including Toys ‘R’ Us.

GoldieBlox VP of sales Lindsey Shepard joined us on Saturday at our SXSW Startup Celebration sponsored by .CO and CEA. She talked about their goal of “disrupting the pink aisle” for girls’ toys, and what it was like to get a Super Bowl commercial. Here’s the video.


Editor’s Note: Thank you to .CO and CEA, sponsors of Tech Cocktail’s 2014 SXSW Startup Celebration!

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About the Author

Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact


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