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Good.Co is Creating Happier Employees By Solving the Culture Fit Problem [VIDEO]


The video below is part of an interview series we did at SXSW 2014. Our SXSW Startup Celebration was sponsored by .CO, CEARevolution and LivingSocial. We thank them for their support!

According to Jonathan Wylie, 77 percent of Americans are disengaged at work. This isn’t to say that they’re necessarily bad at their jobs, they’re merely feeling, you know, out of place. Eventually, it’s this feeling of strangeness that will oftentimes contribute to a person’s deterioration of happiness in the workplace (if that even existed in the first place). Wylie is the VP of Product at, a tool that uses psychometrics to determine whether someone’s personality matches that of a specific company’s, and for them, workplace happiness and job productivity can only be accomplished by solving the culture fit problem. aims to match individuals with companies based on whether the personalities of either will mesh well together. The company’s goal is to understand one’s strengths and weaknesses, and recognize what actions (if any) to take in order to establish a better fit at a company (this could mean transferring to another team in the company with a personality that is much more similar to your own). The tool is also helpful for job hunters, allowing them to cut out potential positions at certain companies based on the results of the personality matches.

To use, all you have to do is fill out a questionnaire on the company’s website, with each question requiring a response based on a sliding scale. After you’ve done that, you’re provided with a profile of your unique archetype blend that highlights your particular strengths, which includes the Dreamer (innovative and empathic), the Go-Getter (self-explanatory), and the Humanitarian. From there, you can see whether your unique set of strengths and your personality matches that of a particular company (which is also broken down through the platform, based on brand image, company size, job surveys, and a slew of other measures).

For Wylie and, workplace happiness is of utmost importance, and they want to solve the imbalance that has existed for a long time. Wylie believes that is a platform that will finally give people the ability to discover more engaging work experiences for themselves. Watch him talk more about the importance of culture fit and how is helping to provide that. Here’s the video.

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About the Author'

Email Ronald ([email protected]) or tweet @RonaldPBarba || Ronald Barba is a staff writer and assistant editor for Tech.Co. Formerly based in D.C., he now lives in NYC. He reports on the Mid-Atlantic and Northeast, looking at startup communities like Boston, Chicago, D.C., NYC, and everything in between. Aside from writing about startups and entrepreneurship, Ronald is interested in philosophy, cognitive science, politics, social justice, pop culture, and all things geek. He reads Murakami and Barthes, and alternates binge watch sessions of 'Doctor Who' and 'The Mindy Project'. Subscribe to me on Facebook. Find me on Google.


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