When Google bought Waze in June, we all knew to expect some interesting updates to Google Maps. Today, Google put that acquisition to good use, rolling out updates not just to their own map platform, but to Waze as well.
The symbiosis between the two entities is providing Waze users the benefit of Google Search, Google Street View, and satellite imaging on their maps. That means that Map Editors will have an easier time pinpointing, reporting, and correcting map errors.
Google Maps users will notice real-time incident reports streaming in from Waze users. When people report accidents, construction projects, and road closures on Waze, the updates will instantaneously appear on Google Maps for both iOS and Android.
“No one likes getting stuck in traffic,” says Brian McClendon, VP of Google Maps, in the blog post. “That is why the Waze and Google Maps teams are working together to harness the power of Google technology and the passion of the Waze community to make it easier to navigate your daily life.”
You might be wondering why Google has not melded the two platforms together yet. If you remember from their June blog post, Google wants to keep Waze based in Israel and operating separately; they are holding true to their word.
Obviously, key features are being traded and integrated across the two platforms, and it is interesting to view Waze as a sort of R&D leg for Google Maps. We can definitely expect an interesting future for Google and Waze, moving forward.