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The New Google for Nonprofits Portal

Google launched a brand new Google for Nonprofits portal and offering on Wednesday night at its Washington, DC offices. The event took place on the eve of the 11NTC, the nonprofit sector’s leading technology conference. Google’s new nonprofit effort adds two major changes to the company’s current offering; a new single sign-on procedure for all of Google’s nonprofit offerings, and a 30-day clearing process to become approved for the program.

The single sign-on, while not a major change to the casual eye, actually required a significant integration process across a diverse set of Google tools. From Google Earth and Grants to YouTube and Ad Sense, the new Google for Nonprofits now provides universal access to all programs and tools.

Nonprofits will need to log on to a new service one more time to get access to the full suite of tools. However, the good news is if they had been turned down for some tools, the approval process is now universal, empowering more access to Grants and Ad Sense dollars.

Alfred Specter Kicks Off #Google4NP

Alfred Specter Kicks Off Google For Nonprofit - photo by Geoff Livingston

Alfred Specter, VP of Research and Special Initiatives, (pictured above) keynoted the event, which featured a panel of nonprofits giving their experiences (pictured below). After the panel, attendees were treated to some of Google’s tech advancements in mobile, location, and video. Rohit Bhargava’s analysis of the technology and its potential impact on nonprofits was spot on.

Google For Nonprofit Panel - photo by Geoff Livingston

Google For Nonprofits Case Study Panel - photo by Geoff Livingston

Perhaps the most awe inspiring demonstration was the use of Google Earth to assist in the Japanese recovery effort. In one instance, attendees were shown how the tsunami hit Japan via Google Earth’s KML files.

Fellow Zoetican Beth Kanter enjoyed the new Android translator via Google Voice. She said on her blog, “… experimental software that lets the handsets translate conversations in real time. Also demonstrated is how you can use the voice recorder to dictate and send an email for you. The demo also showed a new 3D map feature and how you can take a photo and have it return Google search results.”

Paulina Ibarra & Chris Abraham at Google For Nonprofit - photo by Geoff Livingston

Paulina Ibarra and Chris Abraham Sit Up Close at Google For Nonprofit - photo by Geoff Livingston


In addition to attracting many of the nonprofit sector’s leading voices, the event attracted some of Washington, DC’s most well known technology voices, including Chris Abraham, Shonali Burke, Lynne Miller, Rohit Bhargava, Shana Glickfield, Peter LaMotte, Jill Foster and Allyson Kapin. The event trended on Twitter in Washington, DC during the early evening hours.

Guest writer, Geoff Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. Cited by the Washington Post for his blogging skills, Geoff’s second book, “Welcome to the Fifth Estate,” will be released in May, 2011.

(Full disclosure: Geoff’s company Zoetica assisted in organizing the Google for nonprofits event).

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