March 6, 2012
Getting a new social application to go mainstream is getting harder to achieve (not that easy was ever an option). Although the market for these applications is still growing, there already exists the pre-established favorites. For every Pinterest and Instagram, there are ten social startups that’ll fail without your even hearing their name. So instead of trying to reinvent the wheel, why not find a way to improve upon the tools we already use.
Meet Grandstand, a web platform that turns social media mobile apps actions into games and data visualizations.
Example: You’re at the movie theater. Before your flick, instead of the tedious carousel of ads and three trivia questions, a foursquare bingo card appears on screen. As users check-in to the theater, their faces replace the blank squares, ultimately revealing one lucky winner (perhaps a free large popcorn and bathtub size Cherry Pepsi). Suddenly what once was monotonous is now fun and engaging.
We first covered Grandstand back in October of last year as they displayed what their platform could do for the Tech Cocktail co-produced DCWEEK. The iStrategyLabs founded startup has since been announced as one of the featured startups in this year’s Tech Cocktail SXSW #StartupLife Celebration.
The below video better demonstrates Grandstand’s capabilities. If impressed, be sure to give them your vote in the #StartupLife people’s choice contest.
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