August 12, 2013
On August 9, Seamless and GrubHub, the online food ordering giants, announced the finalization of their merger to extend services to 25,000 restaurants across 500 cities, including London. They will be operating under the name GrubHub Seamless, but both brands will retain their respective websites.
The CEOs from each company, along with the rest of their teams, will have significant representation on the new executive team and board. GrubHub CEO Matt Maloney will be CEO, while Seamless CEO Jonathan Zabusky will fill the role of president.
While online ordering is only a small fraction of the takeout industry, GrubHub and Seamless together processed 130,000 orders a day in the first half of 2013. With $875 million in combined food sales, the revenue stream totaled more than $100 million.
“These companies are the standard bearers of online ordering and have been for more than 15 years, charting the course for takeout technology and generating billions of dollars for local restaurants,” says Maloney. “Together we will set a new industry standard for restaurants, diners, and corporate clients.”
Local restaurants that do not typically offer delivery can list themselves on GrubHub Seamless, which allows customers to browse their menus. Through mobile or web platforms, users can then place an order, pay online, and have the food delivered to their front door.
GrubHub Seamless will not require exclusivity from restaurants, which keeps them open to tap into as many online customers as possible via other online ordering sites. Customers, on the other hand, are freed from traditional takeout roadblocks like unorganized menus and no delivery services offered.
In their continued efforts to break even further into the takeout industry, GrubHub Seamless will be focusing on maximizing their growth over cutting costs. All of their current offices will remain open, and no employee need fear job cuts anytime soon.
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