March 6, 2013
Washington, DC-based Homesnap is set to unveil a powerful new mobile real estate platform at SXSW Interactive. The company, which was formerly Sawbuck, is calling itself the first real estate platform built specifically for the mobile era.
This launch integrates big data, mobile-friendly home search, and a built-in social graph – called “Snap” – which lets consumers snap a picture of any home to find out all about it.
While other real estate apps are often simply a “lite” version of their original website, Homesnap lets you browse, discover, and curate homes in the real world. A simple snap of a photo allows you to harness big data, from tax records to school boundaries to complete MLS data – not to mention one of the most important things house hunters are searching for – photos.
“Last year, we created the essential mobile real estate feature: just snap a picture of any home to find out all about it, like Shazam for homes,” says Homesnap cofounder and CEO, Guy Wolcott. “Over a million snaps later, consumers have embraced the power of the snap as the beginning of their real estate journey. Now we’ve built an entire brand and platform around the magic and fun of that remarkable feature.”
Homesnap also aims to make home buying social, with the introduction of a built-in social graph and Instagram-style photo stream. Users can easily add friends from Facebook, Twitter or their smartphone’s address book, making it simple to trade snaps, comments and recommendations with their friends, family and extended social communities much as they do today in the real world. “Home shopping in the real world is collaborative, and Homesnap is the first app to make that collaboration simple, even fun,” says Wolcott.
Find Homesnap at SXSW at the Entrepreneur’s Lounge at Fogo de Chao on March 9th at 5:00 pm, at the TechCocktail Startup Celebration on March 10th at 6:00 pm, or online at www.homesnap.com.
To download the Homesnap app, visit http://www.homesnap.com/get
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